Zespri Survey Reveals Fewer Singaporeans Are Eating Fruits After Dinner: Call to Add a ‘+1’ Serving of Fruits for Better Health

A new survey commissioned by Zespri has revealed that the long-standing tradition of eating fruits after dinner is becoming less common among Singaporeans.

Although nearly 90% of those surveyed agreed that having a plate of fruit post-dinner was once a cherished part of the Singaporean dining experience, 45% of respondents noted that this habit has declined over recent years.

The survey of 500 Singapore residents, conducted in October 2024, highlights changing eating habits, with 39% of respondents saying they simply lack the habit of preparing fruit.

Additionally, 63% cited busy schedules as a challenge to meeting the recommended two daily servings of fruit. Despite this, a prior Zespri survey indicated that while 93% of Singaporeans wish to consume more fruit, over a third admitted they often forget.

In response, Zespri has introduced the “Start Small Add A +1” initiative to encourage Singaporeans to add a serving of fruit to their dinner.

“Adding one more serving of fruits into your daily routine can have a lasting impact on health,” shared Singapore Nutrition and Dietetics Association-accredited nutritionist Adlyn Farizah.

Farizah noted that studies have shown many Singaporeans lack adequate fruit and vegetable intake, and that a ‘+1’ serving of fruit after dinner can help bridge this gap.

The survey also highlighted a common misconception: 12% of respondents believe eating fruits at night is unhealthy.

Addressing this, Ms. Farizah explained that fruit consumption at night does not disrupt digestion or cause weight gain. She cited Zespri’s SunGold Kiwifruit as an example of a fruit low on the glycemic index, which does not spike blood sugar levels and provides a healthy solution for nighttime cravings.

To help consumers increase their fruit intake, Zespri is reintroducing its award-winning Fruit Pillbox, initially launched in March 2024.

The Fruit Pillbox contains seven compartments, each with a SunGold Kiwifruit, serving as a reminder to consume a daily serving of vitamin C-rich kiwifruit.

The pillbox will be available at major Singapore retailers, including FairPrice, Cold Storage, and Giant, as well as online at RedMart and FairPrice, while stocks last.

To further encourage this change, Zespri’s KiwiBrothers mascots will be visiting hawker centres across Singapore, sharing kiwifruit with patrons to promote the ‘+1’ serving initiative.