SHISEIDO MEN Revamps Skin Empowering Cream to Combat Aging Signs

SHISEIDO has announced the launch of its newly enhanced SHISEIDO MEN Skin Empowering Cream, set to debut globally across all Shiseido stores in November 2024.

This revamped formula provides targeted aging care specifically designed for male skin, addressing wrinkles, sagging, dullness, roughness, and loss of firmness.

Since its inception in 2003, SHISEIDO MEN has positioned itself as a leader in prestige men’s skincare, with a presence in 88 countries and regions worldwide. Leveraging extensive skincare research, SHISEIDO developed this enhanced product to address unique challenges in male skin, such as lower defensive power, reduced antioxidant capacity, and slower recovery from environmental damage.

Targeted Aging Care with Advanced Ingredients

The re-engineered Skin Empowering Cream combines Retinol ACE and Sakura Leaf Extract alongside Beech Bud, Reishi, and Camellia Seed Extracts to support the skin’s resilience against aging. Formulated for a non-sticky finish through Shiseido’s new Soft Shell Emulsification process, the cream delivers 48-hour hydration and a refreshing, non-greasy texture tailored to male preferences.

Notably, the inclusion of Retinol ACE tackles wrinkles and sagging while providing antioxidant support. Unlike traditional retinol products, which are often unstable, SHISEIDO’s proprietary technology ensures efficacy and stability, offering men the full benefits of retinol in a comfortable, lightweight formulation.

Sustainable and Refillable Packaging Options

Emphasizing sustainability, SHISEIDO MEN Skin Empowering Cream is now available in a refillable 50ml jar for SGD 8, providing a cost-effective and eco-friendly option that reduces plastic waste by 91%. The original 50ml jar is priced at SGD 0, with each refill designed for easy insertion and replacement.