Listening to music requires more than just your ears. When the band arrives, you watch them ascend the stage under the cover of dark, the lay down their pedal board, unzip the guitar case, set up the stands and equipment. A dim white light flicks on as they check something on the phone. Then, the house light adjusts for the performance and the platform belongs to them, alone.
There is nothing that comes close to the experience of watching a live performance. From watching the singer draw the mic close and heave out notes from deep within, to being mesmerised by a musician’s command over his instrument with inimitable dexterity, or feeling the vibrations from the speakers, it brings together sight, sound and physical reaction to draw out emotions.
Intent on touching the lives of those that pass through the doors of the hotel, or just to energise the evening of though passing by and taking a curious peek, LIVE@ALOFT is a welcoming space located right at the ground floor lobby’s WXYZ bar, that hosts local artists. With no walls or partitions, the wall’s open concept entices more than just music lovers to join in the fun at Live @ Aloft in Aloft Singapore Novena every Friday. The genre spanning acts sees everything from jazz to classic rock where one can sing on to Journey’s ” Don’t Stop Believing” or sway to Gershwin’s “Summertime”. There’s something for everyone, just be sure to check out who’s playing what, when on Aloft’s calendar.
The seating area cosy but do come early as the sofa seats fill out quickly but not to worry as there is counter top seating along the side where the bar is located or standing room at the back near the registration counters, just at the front door. Getting settled is really easy, especially with a wide range of cocktails and tasty bites. I had the crispy fried cauliflower bites and crab meat tacos, washed down with several cocktails – all reasonably priced for an extremely pleasant evening.
The Live @ Aloft programme distinguishes itself from other hospitality establishments as seeks to provide tourists with immersive experiences that reveal a place’s cultural identity. This collaboration reinforces Aloft as a place where culture and hospitality come together in a meaningful way. This objective carries on throughout the brand and can be experienced everywhere Aloft has a presence. Do drop in whether you are from out of town or just the other side of Singapore. It is wonderfully captivating journey for all your senses.
