Guardian launches its highly anticipated Beauty Around The World showcase—bigger, bolder, and more spectacular than ever. On 4 September, over 100 beauty editors, influencers, and industry insiders gathered at the exclusive WingsOverAsia private hangar for a first-class beauty experience featuring 25 Guardian-exclusive brands from across the globe, including 12 exciting new launches.
The event, designed to embody the thrill of travel, invited guests on an immersive journey through the world of beauty. From a runway-style jet plane walkway to country-themed beauty zones and a suspended globe centerpiece, attendees were transported to a realm of discovery, where each station unveiled innovative products from around the world.
With more than 127 stores across Singapore, 9,000 products, and over 200 international brands, Guardian continues to be the go-to destination for beauty lovers. This showcase reaffirmed its status as a global beauty trendsetter, curating must-have skincare, body care, and hair care products for every beauty enthusiast.
This year’s showcase introduced 12 exciting new brands to Guardian’s lineup. Highlights include Skintific from China, which took TikTok by storm with its viral Perfect Matte Cushion, and A’kin, an Australian brand known for its vegan, botanically based formulas. Other new names include South Korea’s code glökolor, Glint, Skybottle, and BELIF, as well as French favorites Talika, and Rose Baie.
Skincare lovers were treated to exclusive product reveals, such as Skintific’s Cover All Perfecst BB Cushion with 5X Ceramide and Centella for ultimate skin barrier care, and KAHI’s latest must-haves.
Guardian is extending the celebration with exclusive promotions for shoppers. Spend $120 on skincare, cosmetics, or hair care in-store, and receive an American Tourister crossbody bag and travel-sized beauty samples (while stocks last). Plus, stand a chance to win one of 10 pairs of tickets to South Korea.
From now until 2 October, customers can also enjoy a 3-for-2 Mix and Match offer, and receive an extra $8 off online purchases of $80 or more with the promo code [BATW8].
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