Decathlon Expands in Singapore with Revamped Kallang Store and New Northwest Outlet

Decathlon Singapore, in its mission to inspire and engage people through the wonders of sport, announces two major developments: the revitalization of its largest store, the Decathlon Singapore Lab in Kallang, and the opening of its first store in Northwest Singapore at Lot One Shoppers’ Mall.

Revamped Decathlon Singapore Lab at Kallang

The Decathlon Singapore Lab in Kallang has undergone a significant transformation with a fresh layout featuring immersive alcoves and innovative features for a more interactive and personalized shopping experience. The new circular layout guides customers through various sports areas, providing a seamless and engaging shopping journey and a better overview of related products within each zone.

The store now boasts immersive alcoves dedicated to different sports, offering a holistic experience for shoppers. Innovative digital solutions, such as the Safe Size digital foot scan, allow shoppers to find the perfect shoe fit using advanced 3D scanning technology powered by a self-learning recommendation algorithm. New experiences like the Zwift Cycling Turbo Challenge, a watersports testing zone for Stand-Up Paddle and Kayak, and a test bridge for shoes will be introduced in the coming weeks.

Decathlon’s commitment to enhancing customer satisfaction includes plans to revamp all its experience stores over the next two years to feature this new layout. The transformed Singapore Lab reflects the brand’s dedication to continuous retail experience development, complementing its digital presence to cater to sports lovers in Singapore.

New Lot One Store in Northwest Singapore

Opening on 8 August, the new Lot One store is Decathlon’s 11th Click & Collect outlet in Singapore and its first in the Northwest region. Located close to nature trails and community sporting facilities, the store offers a curated product selection focusing on hiking, fitness, running, and water sports to meet the community’s unique interests and needs.

To celebrate the opening, Decathlon will offer exclusive promotions from 8 to 11 August:

• The first 150 Decathlon members each day with a minimum spend of $20 will receive a 10L Arpenaz Hiking Bag.
• Decathlon members spending a minimum of $40 in-store can enter a Lucky Draw to win a BTWIN foldable bicycle worth S$549.
• All shoppers can enjoy discounts on selected items, including picnic mats, camping chairs, and kids’ scooters.

National Day Celebrations at Decathlon Singapore Lab

From 9 to 11 August, the Decathlon Singapore Lab will host a series of activities and promotions to celebrate its milestones and National Day. These free activities are perfect for both the young and the young at heart:

9 – 11 August (11am – 7pm)

• Mini Second Life Bazaar: Over 150 Second Life bicycles for sale.
• Print Your Love for Singapore: Hot stamp a National Day badge on any Decathlon products purchased for just $1.
• ActiveSG Health Corner: Engage in mini sports challenges and win prizes.

Decathlon Members’ Exclusives (11am – 1pm)

• 9 – 11 August: Join Commenhers in a free upcycling workshop to transform old sports equipment into unique functional items.
• 9 August: Football session for kids (4 – 8 years).
• 10 August: Run training session with KIPRUN and Singapore Running Club (7am – 9am).
• 10 August: Introduction to inline skating for kids (4 – 8 years) (3pm – 4pm).
• 11 August: Introduction to ultimate frisbee for kids (4 – 8 years) (4pm – 5pm).

Promotions Exclusive to Decathlon Members

• Participate in a Lucky Draw to win a BTWIN foldable bicycle and a $500 Decathlon shopping voucher with a minimum in-store spend of S$100.
• Daily Spin-the-Wheel Giveaways for a chance to win Decathlon products.
• Free delivery on in-store purchases via the Decathlon app, with no minimum purchase.
• Earn double points on purchases at the Singapore Lab store.
• Enjoy free 100 Plus hydration bars and take photos at the Decathlon-branded photo booth.

From now to 30 September, new members can enter a lucky draw for a chance to win a travel voucher worth S$10,000.