Columbia, the renowned American outdoor sportswear brand, has partnered with GMG, one of the Middle East’s leading conglomerates and Columbia’s exclusive distributor in Singapore and Malaysia, to announce the opening of its second store in Singapore at Paragon Shopping Centre.
Nestled in the heart of Singapore’s iconic Orchard Road shopping district, the new store embodies the seamless transition from outdoor trails to city life. This prime location underscores Columbia’s status as the premier destination for outdoor sportswear, offering gear that effortlessly blends performance and style. Spanning 1,244 square feet, the store provides customers with an extensive selection of premium outdoor essentials, including the highly anticipated Omni-MAX collection.
Exclusive Opening Promotions
To celebrate the opening of Columbia’s second store in Singapore, the brand has curated an exclusive promotion for fans and outdoor enthusiasts. From July 19 to 21, the first 30 customers each day will receive an instant rebate voucher worth S$15. Visit Columbia’s Paragon store and be among the lucky few to enjoy this opening special!
Feel the Difference: Omni-MAX
Columbia is excited to introduce its Omni-MAX technology to Singapore with the opening of the new store. Omni-MAX is Columbia’s latest footwear system, designed with adaptive cushioning and traction for enhanced stability, flexibility, and nonstop underfoot energy on any terrain.
The Omni-MAX system features a bottom unit that combines midsole and outsole components, creating a supremely comfortable and dependable footwear system that delivers high-quality cushioning and traction. Every Omni-MAX system includes two core components: deflection domes and flex grooves.
- Deflection domes: Strategically placed under the shoe where the foot strikes the ground, these small rubber cushions enhance stability by adapting to pressure and boosting the foam’s cushioning.
- Flex grooves: These small notches allow the shoes to bend more naturally with your foot, enhancing flexibility and providing a smooth transition from heel strike to push-off.
In addition to providing greater comfort and stability, the Omni-MAX system stands out for its modular design, allowing it to be mixed and matched with other existing technologies depending on the intended use of the shoe.
Spotlight on the Konos TRS OutDry
The centerpiece of this season’s Omni-MAX series is the Konos TRS OutDry, a waterproof shoe designed for both road and trail adventures. Featuring the Omni-MAX underfoot system alongside several other advanced technologies, this lightweight road-to-trail shoe is built to handle long hikes and steep terrain, rain or shine, in comfort.
- OutDry: A waterproof-breathable membrane bonded to an outer shell that keeps feet dry by blocking moisture.
- TechLite+ midsole: Absorbs the impact of each step and returns energy with every stride.
- Adapt Trax outsole: Provides exceptional traction and grip in both wet and dry conditions with its specialized compound and hike-specific tread pattern.
- Navic Fit System: Offers a secure lockdown fit around the heel, ensuring comfort for hours.
With these top-notch features, the Konos TRS OutDry is perfect for all your hiking and trail running adventures, ensuring you stay comfortable and keep your feet happy.
Shoppers can explore the full collection in-store along with numerous other essentials designed to ensure maximum comfort for every urban enthusiast on their next adventure.
The new Columbia store in Singapore is located at #04-15/16 in Paragon, 290 Orchard Road, Singapore 238859, and is open daily from 10am to 10pm.
