“Grey Days” Film: New Balance’s Iconic Influence on Sneaker Culture

New Balance unveils a captivating short film titled “Grey Days,” celebrating the brand’s profound impact on the global sneaker culture landscape. This homage to the color Grey serves as a testament to New Balance’s enduring influence, spanning from the realms of sports to the streets and beyond.

Comprised of several vignettes leading to a seven-minute cinematic experience, “Grey Days” delves into various facets of New Balance’s rich history and cultural significance. Each vignette offers a unique perspective, showcasing different chapters of the brand’s journey.

The film, produced under the new imprint American Haiku, is a collaborative effort led by creative directors Thom Glover and Daniel Wolfe, along with Elliott Power. Renowned director of photography Norm Li lends his expertise, capturing the essence of New Balance’s legacy on screen. Adding to the visual narrative, the film features meticulously crafted 1960s retro animation by Stray London, accompanied by stunning still photography courtesy of Samuel Bradley.