SPH Media has announced a revitalization of its brand identity, marking a significant milestone in its transformation journey amidst the rapidly changing media landscape.
The brand refresh, which comes after two years of strategic digitalization, audience engagement initiatives, and talent development efforts, aims to better align SPH Media with its vision of becoming a relentless creator of quality content and experiences. Throughout its journey, SPH Media has remained committed to its mission of being the trusted source of news on Singapore and Asia.
Central to the brand refresh is a new logo that pays homage to SPH Media’s rich heritage while signaling its forward progression. The logo symbolizes the company’s dedication to giving voice to Singapore and its diverse communities, fostering meaningful conversations, and delivering top-notch content to enrich the lives of its audience.
Key elements of the logo include the Symbol, representing SPH Media’s commitment to quality journalism and content creation, and the use of harmony blue, chosen to evoke vibrancy, inclusiveness, and adaptability. The bold curves and open design further reinforce the brand’s dynamic and forward-thinking approach.
In addition to the primary logo, a secondary graphic, the Symbol, underscores the importance of representation, communication, and conversation in preserving the richness and diversity of Singaporean culture.
The refreshed brand officially launches today, March 14, 2024, and will be accompanied by a social media campaign that takes audiences on a journey through SPH Media’s past and future. Through this campaign, audiences will gain insight into the stories told by SPH Media and the essence of its new brand identity.
As SPH Media continues to evolve and innovate, the revitalized brand identity serves as a testament to its commitment to excellence and its dedication to serving the evolving needs of its audience.
