Old Seng Choong invites you to usher in the festivities with a delectable array of Chinese New Year delights. Infusing a modern twist into traditional favourites, Old Seng Choong presents a mouth-watering collection that perfectly captures the spirit of prosperity and togetherness.
Mandarin Orange Pineapple Tart – A Limited Edition Indulgence
Pineapple tarts, synonymous with Chinese New Year celebrations, take center stage with Old Seng Choong’s new Mandarin Orange Pineapple Tart. Complementing the classic Original Pineapple Tart, these buttery delights, shaped as pineapples and ingots, come in boxes of 12 hearty pieces. The symbolism of fortune and prosperity is not just a treat for the taste buds but a meaningful gesture during the festive season.
A Nostalgic Tribute to Tradition
Old Seng Choong, known for its nostalgic renditions, pays homage to classic Chinese New Year dishes. Traditional Nian Gao and Traditional Red Date Cake, with their rich and chewy textures, evoke memories of festive seasons past. The savoury fragrance of Traditional Carrot Cake and Traditional Yam Cake adds a comforting touch to the celebrations. These timeless treats offer the perfect blend of abundance and good fortune.
Kueh Lapis – Layers of Longevity and Fortune
The multi-layered Kueh Lapis, moist and buttery, takes center stage with its symbolic layers representing longevity and prosperity. This traditional delicacy, often associated with promotion and endless fortune, receives a refreshing twist with the introduction of Prune Kueh Lapis this festive season.
Premium Gifting with a Twist
Gifting plays a significant role in Chinese New Year traditions, and Old Seng Choong’s offerings add flair to the act. The Premium Concentrated Bird’s Nest and Prosperity Cookie Hamper present premium-grade unbleached bird’s nests in enticing flavors such as Rock Sugar, Red Dates, and American Ginseng. The Prosperity Cookie Hamper features Pandan Coconut, Chocolate Orange Seasalt, Hae Bee Hiam, and Kueh Kosui, creating a delightful gift ensemble.
Bak Kwa Extravaganza – A Symbol of Prosperity
Bak Kwa, the thinly sliced and seasoned jerky meat barbecued to perfection, symbolizes good fortune and prosperity. Old Seng Choong elevates this traditional treat with the irresistible Original Bak Kwa and Truffle Bak Kwa, individually vacuum-packed to preserve juiciness and tenderness. Available in boxes of 480g, these Bak Kwa delights are perfect for sharing good fortune.
Old Seng Choong Bake-Off Concept Stores – Fresh Bakes and Gourmet Treats
Old Seng Choong’s recently launched Bake-Off Concept stores have become a sensation among food enthusiasts. Offering over 15 traditional fresh bakes daily, these stores now feature pre-packed gift sets of fan-favorite pastries. Indulge in delightful selections such as Black Sesame with Mochi, Classic Yam with Iberico Ham, and Premium Red Dates with Bird’s Nest, making them ideal gourmet treats for festive celebrations.
Early Bird Promotions for a Sweet Start
To kick off the celebrations on a sweet note, Old Seng Choong presents an early bird promotion until January 31, 2024. Enjoy a 20% discount on pre-orders of Chinese New Year specials and ensure a flavorful start to the Year of the Dragon.
