Welcome to Tinder’s Year in Swipe 2023, where we dive into the highs, lows, and all the romantic adventures that unfolded in the world of dating. It’s been a year of self-discovery, new experiences, and a whole lot of optimism. Let’s take a closer look at the trends, terms, and tunes that defined the State of the Date this year.
Positivity, Optimism, and Iconic Anthems: A Love-Fueled Symphony
This year, love was in the air, and singles embraced an “always on” attitude. The most used emoji on Tinder, the ‘ON’ symbol, became a beacon of openness and excitement. From bios shouting, “I bring positive energy and try to make the best of every situation,” to signaling a readiness for new experiences, singles were all about that positive vibe.
Main Character Energy: Crafting Memorable Stories
Singles ditched the pressure of rushing into fairy-tale endings and adopted “main character energy.” Instead of fixating on outcomes, they embraced the journey, creating a roster of experiences and memories that enriched their personal stories. The dating process became a tool for self-exploration, with a lighthearted approach that took the pressure off defining relationships.
Top Dating Trends: N.A.T.O and Dating For The Plot
- Not Attached To an Outcome (N.A.T.O) Dating: Singles focused on the connection rather than the endgame. Over 25% of young adults declared they were “open to exploring,” embracing the idea that dating is a journey, not a destination.
- Dating “For the Plot”: The shift toward an open-minded approach led to a 5.5x increase in users using the term in bios. It’s all about living for “the plot” rather than worrying about “the end.”
Global Trends in Singapore: Traveling for Love
Singaporeans, in crafting their own stories, made travel a top priority in 2023. Using Tinder’s Passport, they explored nearby Asian countries like Kuala Lumpur, Bangkok, Seoul, Tokyo, and Ho Chi Minh City, creating romantic connections along the way.
De-Influencing Delulu: Balancing Optimism and Reality
While embracing the playful side of dating dreams (“delulu”), singles remained self-aware. Mentions of “delulu” in bios peaked, showing a 58x increase. Users playfully declared, “If you are delulu, I’m your solulu,” balancing optimism with a touch of reality.
Time: The Most Valuable Currency in Love
In a world where time is precious, singles embraced mindful dating. From stack dating to alphabet dating, the focus was on efficiency and meaningful connections. Over 50% of young singles preferred spending time together, making time the most valuable currency in love.
Girl Power: A Global Superpower
Feminine energy took center stage, with Taylor Swift reigning as the top Spotify artist on Tinder. Miley’s anthem “Flowers” and Rihanna’s hits garnered immense popularity. Locally, SZA’s “Kill Bill” became Singapore’s top Spotify anthem, showcasing the unstoppable force of Girl Power.
As we bid farewell to 2023, Tinder’s Year in Swipe paints a picture of a dating world filled with positivity, adventure, and a soundtrack of powerful anthems. Here’s to more swiping, more love, and countless new stories in the year ahead.
