In a move to raise awareness about the environmental impact of electronic waste (e-waste) and promote responsible recycling, Singtel has joined forces with Nickelodeon for the “Go Green with the Turtles” campaign. Announced today, the initiative, featuring the iconic Teenage Mutant Ninja Turtles, aims to encourage the public to recycle their unwanted electronic devices at designated bins in selected Singtel shops.
Campaign Details
Running from 1 December 2023 to 29 February 2024, the integrated campaign emphasizes the importance of reducing one’s environmental footprint through proper e-waste disposal. Unwanted electronic devices collected at Singtel shops will be refurbished by Engineering Good, Singtel’s non-profit device circularity partner, and distributed to vulnerable communities, enabling them to embrace the benefits of a digital lifestyle.
Animated Campaign and Eco-Ninja Mission
Accompanying the campaign are animated videos featuring the Turtles, urging viewers to become “eco-ninjas” and join the mission to combat “technotrash.” These videos will be broadcasted on Nickelodeon, English channels on Singtel TV, Singtel TV GO, the CAST app, and both Singtel and Nickelodeon’s social media channels. Additionally, four Singtel shops will have dedicated recycling bins.
Singapore Comic Con Booth
For an immersive experience, a booth at the upcoming Singapore Comic Con (9 to 10 December 2023) will allow visitors to meet life-sized versions of the Teenage Mutant Ninja Turtles. The booth, located at B2-D02 in Marina Bay Sands Expo & Convention Centre, will host the “Eco-Ninja Training Simulator” where fans can engage in ninja slicing action. Attendees can also donate their used devices at the booth’s bin, redeeming a complimentary six-month subscription of the CAST Learning Plus pack.
Device Donation and Instagram Contest
Device donation bins, featuring distinctive Teenage Mutant Ninja Turtles design elements, are now available at Singtel shops including Comcentre, AMK Hub, Jurong Point, and Tampines Mall. Until 31 December 2023, those donating devices and sharing their contribution on Instagram Stories with #GoGreenWithTheTurtles stand a chance to win a six-month complimentary subscription of the Learning Plus pack from Singtel’s digital app marketplace, CAST.
Join Singtel and Nickelodeon in the mission to reduce e-waste, meet the Turtles at Singapore Comic Con, and make a positive impact on the environment. Singtel customers also enjoy an exclusive 10% off tickets to the convention.
