For Singaporeans, travel is not just a leisure activity; it’s a way of life. In a recent survey conducted by Jetstar Asia, the results shed light on the travel habits and aspirations of Singaporeans, unveiling interesting insights into the little red dot’s wanderlust culture.
Yearning for Getaways but Hesitant Planners
Singaporeans have earned the reputation of being ‘onz’ (ready) for holidays, yet surprisingly ‘sian’ (weary) when it comes to planning for 2024. Last year saw a whopping 4.22 million Singaporean travelers jetting off to various destinations, from vibrant cityscapes to tranquil beach retreats. However, the survey reveals that despite the perpetual daydreaming about the next escape, nearly 60% of respondents are yet to plan their 2024 getaways. In a world that thrives on instant gratification, only 14% are forward-thinkers who plan six months in advance, with the majority (44%) opting for a more spontaneous approach, planning between one to three months ahead.
Kiasu-ness at Its Peak
For the kiasu (fear of losing out) Singaporean, the key motivator for planning ahead is the promise of better travel deals. Two-thirds of respondents expressed that the prospect of securing irresistible travel bargains would push them to book their trips well in advance. Given that late bookings often result in paying more than double the amount compared to early planners, the rationale behind the hesitation to book ahead remains a curious phenomenon.
Group Travel Dynamics: From Jio-ing to Deciding
The love for group travel is ingrained in Singaporean culture, with a mere three in 100 opting for solo adventures. The joy of ‘jio-ing’ (inviting) travel buddies for an epic journey is a familiar narrative, but it comes with its set of challenges. Differences in travel preferences and the inability to make collective decisions emerge as the top reasons why travel plans often linger in the group chat. Nevertheless, the majority of Singaporean globetrotters express their eagerness to embark on two or three trips in the upcoming year.
Jetstar Asia’s Solution: Destination Decks
Recognizing the group travel dynamic, Jetstar Asia introduces the innovative Destination Decks, inspired by the ‘Family Vacation Pitch’ TikTok trend. These decks spotlight eight popular regional destinations, including Bangkok, Haikou, Manila, Okinawa, Penang, Phuket, Surabaya, and Wuxi. Designed to help travel enthusiasts gather their ‘kakis’ (buddies), pitch travel ideas, and collectively decide on their next adventure, these decks showcase top attractions, experiences, food, and shopping recommendations. The decks are available for free download on Jetstar’s website, igniting the spirit of travel planning.
Embrace Your Kiasu-ness with Jetstar’s ‘Make Your 2024 Count’ Sale
For those ready to fully embrace their ‘kiasu’ nature, Jetstar’s upcoming ‘Make Your 2024 Count’ sale, running from November 24th to 28th, offers enticing discounts for flights scheduled from January to August 2024. With destinations like Phuket, Bali, Haikou, and Kuala Lumpur in the mix, fares can plummet as low as $68 for a one-way flight to Kuala Lumpur. Jetstar’s commitment to low fares and a Price Beat Guarantee adds an extra layer of confidence for Singaporeans keen on making their 2024 travel dreams a reality.
