Iconic global denim brand, Levi’s, is embarking on an exciting new phase of its partnership with their global brand ambassadors, K-pop sensation, NewJeans. Beginning on 11 September, Levi’s stores in Singapore witnessed the launch of the “Levi’s featuring NewJeans” campaign, aimed at celebrating authentic self-expression.
This creative collaboration, produced in conjunction with Haus Tailors and other Levi’s artist partners, introduces a unique twist to the classic 501 fits, demonstrating the limitless creative potential of 501 jeans as a canvas for authentic self-expression.
At Levi’s Tailor Shops, fans and denim lovers alike can personalise their 501 bottoms by adding their own embroidery designs, patches, pleats, and embellishments, creating a pair that is truly one-of-a-kind.
How to Get Involved
From now until 31 October, NewJeans fans and denim enthusiasts can actively participate in the campaign through several exciting avenues:
11 September to 31 October: Levi’s ION Orchard
- Spend a minimum of $200 at Levi’s ION Orchard
- Enjoy a complimentary back patch and charm service
- Receive a 30% discount on customisation services at the Levi’s Tailor Shop
15 September to 31 October: All Levi’s Stores (except Levi’s ION Orchard)
- Spend a minimum of $250 at any Levi’s store (except Levi’s ION Orchard)
- Receive a complimentary DIY kit that includes a Levi’s leather back patch, groomers, and an assortment of colourful bead charms
Don’t miss your chance to be a part of this creative revolution in denim fashion!
