Celebrate 40 Years of Toughness with G-SHOCK: The S.E.A Pop-Up Tour

It’s time to set your clocks for an unforgettable experience as G-SHOCK, the trailblazing brand renowned for its revolutionary timepieces, marks its 40th anniversary in grand style. Singapore has the honor of being the first stop on this regional pop-up tour, promising an event like no other.

What to Expect at the Pop-Up

Step into a world where toughness meets innovation as the G-SHOCK 40th Anniversary lineup takes center stage. Discover iconic collections like the Clear Remix series, Remaster Black series, Recrystallized series, Adventurer’s Stone series, Flare Red series, and the dazzling G-SHOCK x Eric Haze collaboration watch.

Journey Through Time

Immerse yourself in a captivating journey, almost like time travel itself, as you trace the evolution of toughness. From the birth of the groundbreaking G-SHOCK DW-5600C in 1983, which revolutionized digital watch technology, to its current status as an icon of durability and innovation (GA-2100), witness the brand’s incredible transformation firsthand.

88rising Collaboration

Prepare to be awed by an exclusive display of artist portraits, a collaboration with the renowned music collective, 88rising. These portraits feature iconic figures such as Rich Brian, Warren Hue, Spence Lee, Dumbfounded, Ylona Garcia, Milli, Atarashii Gakko!, Niki, and Stephanie Poetri. These artists embody the synergy between their roots and the representation of modern toughness, epitomizing the essence of G-SHOCK’s legacy. This campaign also sets a record for featuring the highest number of 88rising artists in a brand campaign.

Limited-Edition Merchandise

Exclusive G-SHOCK x 88rising limited edition t-shirts will be up for grabs at the pop-up, priced at SGD 39 each. These unique t-shirts are available exclusively during the event, so make sure you secure yours before they run out.

Tour Schedule

The G-SHOCK “Rooted in Toughness” S.E.A pop-up tour is set to create a vibrant and dynamic atmosphere that resonates with G-SHOCK and 88rising fans and youth across the region. It’s also a fantastic opportunity to introduce a new generation to the brand’s remarkable legacy.

Here’s where you can catch the tour:

• Singapore: 16 – 30 September 2023 @ ION Orchard, Singapore
• Malaysia: 23 – 29 October 2023 @ Pavilion, Kuala Lumpur
• Indonesia: 11 – 22 October 2023 @ Central Park, Jakarta
• Thailand: 16 – 31 October 2023 @ CENTRALWORLD, Bangkok
• Philippines: 13 – 20 October 2023 @ BGC High Street, Manila

Get ready for an unforgettable experience that celebrates 40 years of G-SHOCK’s toughness and innovation.