New Balance opens its doors to a fresh new retail concept at Paragon Shopping Centre. The refreshed concept is built to put people, not products, at the centre of the consumer experience.
Designed around central seating gestures, the store aims to encourage you to convene, draw inspiration, and find your authentic style.
The 1,679 square feet store at Paragon will feature an edited assortment of merchandise with visual storytelling accompanying select products to highlight the makers and origins behind them, illuminating New Balance at the intersection of sport and culture.
The selection of footwear and apparel will be curated so that both an elite athlete and a fashion influencer can each envision their next great moment side by side.
The store marks the third of its kind globally, with the first store of the same concept opening in Guangzhou, China, in December 2022 and the second in Boston, USA, in February earlier this year.
