First launched earlier this year, home-grown Singapore skincare brand, Kyssva, has introduced their AGLOW Instant Dewy Mask, Asia’s first-ever microbiome-friendly face mask.
The brand is founded by local influencer Francesca Tan, who developed the product to provide a natural, effective solution to problematic skin conditions that is accessible and affordable to everyone.
Francesca has over 10 years of experience in the social media industry and has worked with over 29 local and international beauty brands, including L’Oreal, Estee Lauder, and Kinohimitsu. Her extensive work with these brands has enabled her to develop a deep expertise and passion for solving problematic skin issues.
What is Microbiome and its role in beauty care?
The skin’s microbiome is a diverse community of microorganisms, including bacteria, fungi, and viruses, that live on the skin’s surface and play a crucial role in maintaining skin health. When disrupted by factors such as chemicals or environmental stressors, it can lead to various skin concerns such as dryness, irritation, and breakouts.
Kyssva’s commitment to harnessing the knowledge of the crucial role the microbiome plays in skin health has led to the creation of innovative, microbiome-friendly skincare products that support the skin’s natural balance and promote optimal skin health.
“While the concept of the skin’s microbiome is not a recent discovery, it has gained increasing attention and recognition in the skincare industry in recent years. Through ongoing research and technological advancements, we have come to better understand the crucial role that the microbiome plays in maintaining healthy, radiant skin.
At Kyssva, we’re committed to harnessing this knowledge to create innovative, microbiome-friendly skincare products that support the skin’s natural balance and promote optimal skin health”Francesca Tan, Founder of Kyssva
AGLOW Instant Dewy Mask skincare solution
The AGLOW Instant Dewy Mask is an excellent choice for those with sensitive skin who desire a glass-like, hydrated appearance.
Each box comes with 5 sheets of freeze-dried mask and 5 Aglow Essence (20ml). The mask contains four types of Hyaluronic Acids, which work together to deliver a waterful glow and promote cellular repair. Additionally, the star ingredient, the desert resurrection plant, helps to prevent premature aging by protecting the skin from oxidation.
To soothe and reduce redness, the mask also contains Cica (Centella Asiatica, a plant with soothing and barrier-repairing properties), making it a great choice for those with sensitive skin who prefer clean beauty products without any preservatives.
Within just three months, Kyssva is said to have seen increasing demand and reorder rate, which has contributed to sales increasing by up to five times since its launch.
The brand’s impressive growth underscores its commitment to delivering natural, sustainable, and effective skincare solutions that promote healthy and radiant skin for people of all ages, genders, and skin types.
Kyssva’s devotion to researching and developing effective skincare solutions has led to a strategic partnership with a well-established, research-based skincare startup. The brand aims to introduce a new moisturiser and serum to its range of products by Q3 2023.
Pricing and Availability
The Kyssva AGLOW Instant Dewy Mask is available at S$59 for a box of 5 sheets of freeze-dried mask and 5 Aglow Essence (20ml); S$108 for a twin pack of two boxes; or S$196 for a family pack of four boxes via Kyssva’s official website.