Casio Computer Co., Ltd. Appoints of the five-member South Korean girl group and global hit sensation ITZY as official ambassador for the G-SHOCK brand of shock-resistant watches.
ITZY is a girl group composed of five members — Yeji, Lia, Ryujin, Chaeryeong, and Yuna — from JYP Entertainment Corporation, which also gave the world TWICE and NiziU. Since ITZY’s February 2019 debut, the group has enjoyed tremendous support from a global fanbase and particularly from teenage girls and women in their twenties in Asian countries.
The powerful, personally expressive songs and cool performances that give ITZY its sensational charm make for a phenomenal match with the G-SHOCK vision, which is defined by the brand concept of toughness, so Casio decided to sign the group as brand ambassador.
G-SHOCK watches worn by ITZY:
Based on the GMA-S2100 — a smaller, slimmer version of the GA-2100 — the GM-S2100 employs a stainless-steel metal bezel while keeping the iconic octagonal form. A circular hairline finish applied to the surface of the bezel and vapor deposition applied to the dial bring out a luxe, sophisticated gleam in the watch.
The GM-S5600 inherits the iconic form of the very first G-SHOCK, the DW-5000C, presenting it in a smaller size designed to nicely fit slimmer wrists. The metal bezel gives the watch an even more chic impression.
The GM-S110 is a mid-size version of the GA-110, a digital-analog combination G-SHOCK featuring a distinctive dimensional dial. Separate hairline and mirror finishes applied to the intricately shaped metal bezel enhance the texture of the gleaming metal material.
Casio will feature ITZY in G-SHOCK advertising visuals, a movie, and more in Japan and other parts of Asia to effectively convey the G-SHOCK worldview to more users and young women in particular.