Tourism Western Australia partners with Grab to entice Singaporeans to win their dream Western Australia escape. The campaign is already ongoing and has already seen many of the prizes snapped up with a month still to go.
Up for Grabs were three holidays to Western Australia including flights and three nights’ accommodation, each valued at $3,200; ten Scoot flights to Perth; and 30,000 vouchers for $88 off Scoot flights to Perth.
While the top prizes have already been Grabbed, you can still win thousands of vouchers for $88 off flights to Western Australia. To win, you just need to be amongst the first 30,000 people to make 12 Grab transactions.
There are also additional chances to win by going to Tourism Western Australia’s microsite to answer trivia questions and discover fun facts about Australia’s largest state.
This gamification element of the campaign has seen players far exceed the organisers’ expectations and shown that Singaporeans already have a good familiarity with Western Australia, although the tourism body is using the campaign to push out new destinations further afield than Perth, the Margaret River and Ningaloo Reef, which Singaporeans know and love.
As part of the campaign, 50 Grab vehicles have also been wrapped in colourful Tourism Western Australia imagery to drive the message about the state’s spectacular attractions and experiences, with in-vehicle displays where you can snap a QR code for a chance to win.
Thrill seekers and beachgoers in Singapore have a brand new reason to head down to…
A new cocktail destination has arrived on Neil Road, but Hi Stranger is positioning itself…
The Pokémon Company has announced Pokémon Trading Card Game: 30th Celebration, a special commemorative expansion…
Magnum has launched its new Signature range in Singapore, introducing two premium flavours that elevate…
South Korean burger chain Lotteria is set to expand its presence in Singapore with the…
Leica has unveiled its latest innovation in home entertainment with the launch of the Leica…