Tourism Western Australia partners with Grab to entice Singaporeans to win their dream Western Australia escape. The campaign is already ongoing and has already seen many of the prizes snapped up with a month still to go.
Up for Grabs were three holidays to Western Australia including flights and three nights’ accommodation, each valued at $3,200; ten Scoot flights to Perth; and 30,000 vouchers for $88 off Scoot flights to Perth.
While the top prizes have already been Grabbed, you can still win thousands of vouchers for $88 off flights to Western Australia. To win, you just need to be amongst the first 30,000 people to make 12 Grab transactions.
There are also additional chances to win by going to Tourism Western Australia’s microsite to answer trivia questions and discover fun facts about Australia’s largest state.
This gamification element of the campaign has seen players far exceed the organisers’ expectations and shown that Singaporeans already have a good familiarity with Western Australia, although the tourism body is using the campaign to push out new destinations further afield than Perth, the Margaret River and Ningaloo Reef, which Singaporeans know and love.
As part of the campaign, 50 Grab vehicles have also been wrapped in colourful Tourism Western Australia imagery to drive the message about the state’s spectacular attractions and experiences, with in-vehicle displays where you can snap a QR code for a chance to win.