Love, Bonito’s acquires “butter.” rebranding it to “cheak” - the Activewear Brand for every Asian woman - Alvinology

Love, Bonito’s acquires “butter.” rebranding it to “cheak” – the Activewear Brand for every Asian woman

Love, Bonito kickstarts its evolution into a well-rounded female ecosystem with the acquisition of butter., a Singapore based women-led activewear brand, which will be reintroduced as cheak this October.

This news comes on the back of Love, Bonito’s investment in Moom Health, a Singapore based natural healthcare startup. This acquisition marks Love, Bonito’s commitment to building a holistic female ecosystem with a house of brands that have been thoughtfully curated for the everyday Asian woman. Its next category expansion in activewear is part of its long-term vision in supporting essential facets of women’s needs.

cheak builds upon butter.’s signature design philosophies with an expanded range of activewear thoughtfully designed with Asian-sensibilities in terms of fit, colours, climate and sport activities. The inaugural collection includes a total of 12 styles (sports bras, leggings and biker shorts), seven inclusive sizes from XXS to XXL, and 13 colours, with eight colours available on Love, Bonito.

BaseCore

The BaseCorerange is optimised for high intensity activities like HIIT, spinning and running, providing enhanced support and sweat wicking properties to stay cool and dry post-workout. Its compressive properties help in increasing blood circulation, enhancing performance and boosting recovery.

Love, Bonito’s acquires “butter.” rebranding it to “cheak” - the Activewear Brand for every Asian woman - Alvinology

The V Bra is a bestseller that features thick straps for maximum support, and includes a fun V-back design that allows for unrestricted arm movements. Matched with the Classic Leggings, which is designed with an elastic waistband that cinches in the waist and prevents the waistband from sliding during dynamic movement, she is ready to stretch, squat or run anywhere, anytime.

Love, Bonito’s acquires “butter.” rebranding it to “cheak” - the Activewear Brand for every Asian woman - Alvinology

BaseFlex

Meanwhile, BaseFlex feels ultra-soft and silky smooth, perfect for low-intensity activities such as yoga, pilates and barre due to the stretchier and buttery-soft touch of the fabric. Products within the BaseFlex range also feature a softer and more feminine aesthetic, with low to mid compression and support.

Love, Bonito’s acquires “butter.” rebranding it to “cheak” - the Activewear Brand for every Asian woman - Alvinology

The full-length Curve Tank is a never-before-released style, which features a flattering bustier outline. Pair with the mid-length Flex Shorts for a good stretch with ease.

Love, Bonito’s acquires “butter.” rebranding it to “cheak” - the Activewear Brand for every Asian woman - Alvinology

The collection is available in 13 colours, selected to suit warm to cool skin tones. A more earthy colour palette such as Pickle, Truffle, Sesame and Potion will serve as easy staple pieces. Lighter, bolder colourways such as Wink, Blush, Moon and Green empower ladies to make a bold statement in and outside the gym.

Price and Availability

Early access is available from 20 October on Love, Bonito’s Global Website and Love, Bonito Singapore’s ION store for Gold and Silver members only.

Public launch goes live from 21 October on both Love, Bonito and cheak’s website as well as across all Love, Bonito stores in Singapore from 21 October 2022.

Love, Bonito also ships to 20 countries worldwide (free shipping threshold applies). Prices range from S$50 to S$79.

You can also look forward to a new collection dropping this December.

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