Lancôme announces the launch of its first Beauty Tech Flagship in Southeast Asia. In celebration of the 13th year since the launch of the Lancôme Advanced Génifique, the brand spotlights this iconic #1 anti-aging serum and the latest in beauty technology in a physical flagship at the heart of Orchard Road, outside Mandarin Gallery.
Open to the public from August 25 to September 7, Lancôme promises you a fully immersive and Grandeur activation.
Lancôme Advanced Génifique
The Lancôme Advanced Génifique Serum is a consumer favourite worldwide. This August, Lancôme invites you to step into the science behind their signature beauty product at their Beauty Tech Flagship.
The Lancôme Advanced Génifique is a culmination of 15 years’ of research, harnessing the power and possibility of microbiome science to contain a unique complex of 7 pre- and probiotic fractions. It is proven to strengthen the skin’s microbiome and helps the skin to recover 77% faster.
Formulated with Bifidus Prebiotic, Hyaluronic Acid, and Vitamin C, the Lancôme Advanced Génifique accelerates the skin surface barrier recovery for stronger skin in one drop. A strong skin barrier helps to lock in hydration and defend against external aggressors including pollution, cold, and dry weather. It also improves elasticity and betters the appearance of fine lines caused by dehydration or due to thinning skin, which can eventually deepen into wrinkles.
Lancôme Skin Screen
Lancôme embraced Beauty Tech by combining the brand’s scientific knowledge and technological expertise to launch a wide range of beauty tech devices to better understand customers skin condition via the Youth Finder and to better treat it first launching the Skin Screen Face diagnosis feature. Next, an in-depth Skin Screen Eye diagnosis was introduced and now in 2022, Lancôme accelerates on this beauty tech to reveal a complete online and offline offer of diagnosis and prediction.
Skin Screen represents a breakthrough combination of tri-polar light technology, artificial intelligence, and advanced algorithms to measure 13 skin clinical parameters, the only beauty brand to measure such an extensive range possible at this moment, including the exclusive parameters of hydration and firmness.
Powered by 20 years of L’Oréal Research and artificial intelligence, Lancôme Skin Screen represents a breakthrough combination of tri-polar light technology combining standard and cross-polarized light with UV, associated with AI and computer vision algorithms.
A complimentary Skin Screen consultation is available at the flagship for you to experience the hyper-personalised service. Working in conjunction with a skincare questionnaire and the expertise of Lancôme’s Beauty Advisors, the Skin Screen delivers a tailored skincare routine to answer your skin needs.
Tiffany Young of Girls’ Generation
Iconic K-pop girl group Girls’ Generation recently announced that they will be making a comeback this year for their 15th anniversary, returning as a full group for the first time in five years. In line with this highly-anticipated comeback, lead vocalist of the renown Korean girl group, Tiffany Young will be making a guest appearance at the media preview on 24 August 2022, with special activities lined up during the event.
An embodiment of strength as a modern, independent woman, Tiffany is a symbol of #StrongisTheNewYoung, making her a perfect fit as the celebrity guest for Lancôme’s First Beauty Tech Flagship.
Experiential Omni-Activations
Génifique Immersion Gallery
A fully immersive educational gallery, complete with light projections, offers the public insight into the brand’s futuristic world of Beauty Tech as well as the science that powers Lancôme’s Advanced Génifique.
Write Your Strength Studio
Lancôme launches a nation-wide #StrongisTheNewYoung campaign in celebration of its first Beauty Tech Flagship.
The aim: to feature 50 inspiring women in Singapore across various professions, cultural and social backgrounds, to inspire, empower, and uplift their community to be stronger together. These 50 women, in different stages and seasons of their lives, were invited to share what their strengths are in writing at Lancôme’s unique Write Your Strength studio.
The same Write Your Strength Studio will be stationed at the Flagship to invite members of the public to be part of this inspirational campaign as they express themselves by writing their strengths in the lightwriting booth. This moment will be captured and shared to you via a GIF, which can be downloaded so that you can spread your own empowering message to your community as well.
Génifique 7-Day Sampling Machine
From 25 August to 7 September 2022, you can redeem a FREE 7-Day Sampling Kit from the Génifique Vending Machine, consisting of the brand’s best-selling Advanced Génifique Serum and Eye Cream upon completion of their Skin Screen consultation at the Flagship.
Daughters of Tomorrow
As part of the brand’s continued efforts to empower women, Lancôme will be supporting Daughters of Tomorrow (DOT) as their appointed charity for the Beauty Tech Flagship.
By deep-diving into the practical day-to-day constraints of these women, Daughters of Tomorrow offers hand-holding and individual coaching to help each woman reach regular and sustained employment, and supports existing training and workforce-related agencies by connecting volunteers and community resources to enable each woman on an individual level.
With every registered sample sign-up, a $5 donation will be made to Daughters of Tomorrow to support underprivileged women in their back-to-work journeys.
Opening Promo
From 25 August – 7 September, enjoy 49% savings on Lancôme Advanced Génifique set and receive a Tiffany Young signed tote bag when you shop at Takashimaya online.
The Lancôme Beauty Tech Flagship will be open to public from 25 August – 7 September 2022, Mandarin Gallery, 333A Orchard Rd, Singapore 238897.
For more information or to sign up for your slot to explore the Beauty Tech Flagship, visit here.
