LEGO celebrates 90 Years of Play, launches iconic LEGO Classic 90 Years of Play set to take us on a walk down Memory Lane - Alvinology

LEGO celebrates 90 Years of Play, launches iconic LEGO Classic 90 Years of Play set to take us on a walk down Memory Lane

Ninety years ago, a Danish carpenter crafted a line of small, wooden toys in his workshop in Billund, Denmark. His first collection had a modest 36 items that included cars, aeroplanes and yoyos, all carefully crafted to help local children learn about the world.

What Ole Kirk Kristiansen could not have known back in 1932 was that the LEGO Group would become one of the biggest toy companies in the world, inspiring millions of children to play each year. I grew up playing with LEGO and my son too.

Twenty-six years later, the LEGO brick we know today was patented, with its interlocking tube system and endless creative building possibilities. Since then, the humble brick went on to form the basis of over 18,000 LEGO products, received the Hollywood treatment in THE LEGO MOVIE, helped children learn about robotics and coding through LEGO MINDSTORMS and even spawned LEGOLAND theme parks around the world, including one in Malaysia.

LEGO celebrates 90 Years of Play, launches iconic LEGO Classic 90 Years of Play set to take us on a walk down Memory Lane - Alvinology

This year, the LEGO Group is celebrating 90 years of Play, by announcing a new LEGO Play Well Study that shows play is fundamental to the wellbeing and happiness of the whole family, on top of introducing several new LEGO sets such as an iconic 90 Years of Play set.

LEGO celebrates 90 Years of Play, launches iconic LEGO Classic 90 Years of Play set to take us on a walk down Memory Lane - Alvinology

The Power of Play

For the 2022 LEGO Play Well Study, the company polled more than 55,000 parents and children in over 30 countries and found that almost all parents think children strengthen their creativity (93%), communication (92%), problem-solving skills (92%), and confidence (91%) while they play. Not only do they develop skills that help them thrive in a rapidly changing world, but almost all children also say playing as a family makes them happy (97%), helps them relax and takes their mind off school (95%), and is their favourite way to learn (67%).

Play isn’t just for kids; it’s a family affair too. According to 95% of parents, playing together makes the whole family happier, builds stronger family bonds and improves their well-being. Over 4 in 5 parents (85%) mentioned LEGO Play specifically, saying that their families are happier when playing with LEGO bricks.

Take a Walk Down Memory Lane with 11021 LEGO Classic 90 Years of Play

LEGO celebrates 90 Years of Play, launches iconic LEGO Classic 90 Years of Play set to take us on a walk down Memory Lane - Alvinology

Kids, adults and grandparents alike will love this iconic 90 Years of Play set.

Launched in celebration of the LEGO Group’s 90th Anniversary, this 1,100-piece playset features 15 mini build recreations and extra bricks for free building. You can choose to recreate iconic LEGO models such as the Secret of the Sphinx from 1998, 2013’s LEGO NINJAGO Golden Dragon, 1932 Duck to the 2022 Pineapple Pencil Holder or simply let your creativity and imagination run free.

LEGO celebrates 90 Years of Play, launches iconic LEGO Classic 90 Years of Play set to take us on a walk down Memory Lane - Alvinology

Retailing at $49.99, the set is available online via LEGO’s official website and in leading department stores as well as toy shops in Singapore.

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