To celebrate Pride Month, Givenchy Parfums confirms its support for the LGBTQIA+ community once again.
The brand reiterates its collaboration with London gallery owner and LGBTQIA+ activist Amar Singh and artists Rewind Collective to create a new digital artwork, which will be sold for the benefit of the Le MAG Jeunes LGBT+ organisation.
After having ventured into the field of gaming by creating makeup looks for the video game Animal Crossing and recently launching the Givenchy Beauty House on the Roblox metaverse platform, Givenchy Parfums is now creating a new NFT.
In 2021, the House was the first beauty brand to come up with an NFT, and to put this innovation at the service of an essential cause by collecting $128,000 for the Le MAG Jeunes LGBT+ organisation.
Drawing inspiration from Givenchy’s hallmarks, and more specifically Prisme Libre, the House’s iconic loose powder, as well as the colours of the LGBTQIA+ flag, this virtual artwork will be unveiled on the Instagram page @givenchybeauty.
It will be on sale in a limited series of 1,952 items on VeVe, the largest mobile-first digital collectibles platform. After the sale, which will take place from 29 June till 6 July, the total proceeds will go to Le MAG Jeunes LGBT+.
