After being the first luxury beauty brand to offer looks for the Animal Crossing game in 2020, then the first to launch the creation of an NFT in 2021, Givenchy Parfums is now exploring a new territory: Roblox.
This evolving metaverse platform is made of virtual worlds and contents entirely created and modulated by its players. A global phenomenon, which gathers more than 50 million daily users.
The adventure begins when you enter the Givenchy Beauty House on Roblox. You’ll find yourself in the gardens of a castle evoking the aristocratic heritage of the House.
From this central location, you can access the different areas of the virtual experience such as the Irresistible dance floor and the L’Interdit forbidden station, both inspired by the two emblematic fragrances of the brand. You can also access makeup stations, a photobooth and a swimming pool decorated in true Givenchy style.
The Irresistible space is a dance floor made up of giant speakers and colorful panels that constantly light up. The iconic Givenchy 4G logo hanging from the ceiling sprays a cloud of multicoloured powder that recalls the brand’s star powder, Prisme Libre. Here, you can meet your friends to show your best dance moves and party.
Another intriguing place to visit is the Interdit area: this underground space showcases a Parisian metro station, which is reminiscent of the underground universe of the perfume L’Interdit. Here, the vending machines are full of Le Rouge lipstick cross-body bags.
The bag is part of the collection of five digital items inspired by Givenchy fashion accessories that you can earn within the Givenchy experience. The Le Rouge cross-body bag, an Irresistible backpack, a branded cap, 4G glasses, a padlock chain, you will have to dance, explore or put on makeup to win them.
You are also invited to give your avatar a beauty makeover, or even to improvise as a makeup artist. You have the opportunity to enter a contest where you need to replicate a specific beauty look according to a given theme in 5 minutes in order to win an item.
With the Givenchy Beauty House, Givenchy Parfums and Roblox provide a place where beauty has no limit, allowing you to fully express yourself through your avatar.
To offer this unique experience that combines playfulness with signature beauty, Givenchy Parfums has collaborated with The Gang, the Swedish developer studio behind some of the most creative branded environments on Roblox.
The Givenchy experience in the world of metaverse now open on the platform.