After the successful roll-out of Coca-Cola Creations, Singapore officially launches Coca-Cola Starshine, the first limited-edition, space-inspired flavoured Coke drink with zero sugar.
Along with Thailand and Malaysia, Singapore is one of the first markets globally and in Asia Pacific to try out the latest creation by the beverage brand. Coca-Cola Creations uses the iconic Coca-Cola trademark and lends it to new expressions, driven by collaboration, creativity, and cultural connections.
The first product to launch under Coca-Cola Creations is Coca-Cola Starshine also known as Coca-Cola Starlight in some regions. Thirty plus years after Coca-Cola went to space, Coca-Cola Starshine brings the inspiration back to earth through a simple sip. It is created with the vision that – in a world of infinite possibilities – somewhere in our universe, another kind of Coca-Cola product, another way of connecting with each other, might exist.
Coca-Cola Starshine combines the great Coca-Cola taste with a dash of the unexpected, including the reddish hue of the liquid. Its taste includes additional notes reminiscent of stargazing around a campfire that evokes the feeling of a journey to space.
Coca-Cola Starshine offers a unique packaging design featuring a multi-dimensional light-filled star field and will be supported by a digital-first marketing campaign, including a partnership with global popstar, Ava Max.
The campaign is led by an out-of-this-world augmented reality (AR) “Concert on a Coca-Cola” experience that can be accessed here or by scanning a Coca-Cola Starshine can or bottle.
Surrounded by red liquid and gradient lighting, Ava Max will perform her universal hits.
The Coca-Cola Creations space-inspired drink is available in zero sugar variant for a limited time starting May 2022 in 7-Eleven, e-commerce sites: Shopee, Lazada, Amazon, Pandamart, FairPrice, and select grocery stores across Singapore until supplies last.
Later this year, Coca-Cola will introduce additional limited-edition products under Coca-Cola Creations featuring unique innovations and unexpected collaborations. Through limited-edition sequential releases, Coca-Cola Creations will bring in new products and experiences across physical and digital worlds.
Coca-Cola Creations was developed under the new ‘Real Magic’ brand platform that was revealed in late 2021.