Ka Car Hunt 2021 ups the ante on its inaugural run in 2020 with more engagement, higher stakes and more attractive prizes to be won!
The second instalment of the Ka Car Hunt uses the concept of a puzzle in the form of a Ka 4in1 laundry capsule, where participants will collect all 3 pieces of the Ka Puzzle (“A”, “B” and “C”) between 1 and 27 November, so as to qualify for the Car Hunt finale on 28 November 2021 to search for a mystery car to win the grand prize of a brand‑new Mercedes-Benz A-Class Saloon!
Ka Puzzle pieces “A” and “B” are found inside Ka 4in1 laundry capsules tubs that participants can purchase at major retailers such as Cold Storage, Giant, NTUC FairPrice or Sheng Siong. These puzzle pieces give you a chance at instant win of up to $100 gift set!
To encourage stronger consumer engagement, Whealthfields Lohmann (S) is bringing this game into the downtown area and heartlands, where Ka Roadshows will rove across four CapitaLand malls – Bugis Junction, IMM, Junction 8 and Tampines Mall – during the campaign period.
The Ka Roadshows will deploy the claw machines, where participants who present Ka Puzzle pieces “A” & “B” will get two chances to claw for Ka Puzzle piece “C”. In addition, participants stand to win the bonus $10,000 cash and other attractive prizes at these claw machines!
With a complete Ka Puzzle comprising pieces “A”, “B” and “C”, participants can register on the spot at the roadshows to qualify for the final stage of the game – the Ka Car Hunt – where participants embark on a search for a mystery car: the first person who finds it wins the grand prize of a brand-new Mercedes-Benz A-Class Saloon!
This event will kick off from 10 AM on 28 November 2021, when clues on the mystery car’s location will be released throughout the day on Ka Singapore Facebook and Instagram pages.