Home coffee machine brand, De’ Longhi has unveiled a new international campaign featuring Brad Pitt, as well as its new pump espresso coffee machine, the La Specialista Prestigio.
De’Longhi’s biggest international campaign, titled ‘Perfetto’, is directed by award-winning director Damien Chazelle and stars leading man Brad Pitt. A launch video offers viewers a glimpse of the day-in-the-life of Brad Pitt. From getting his coffee beans in the morning to riding around Los Angeles on his motorcycle and stopping for gas. It also aims to bring forth a sense of classic Hollywood lifestyle, coupled with a real sense of authenticity.
“De’Longhi has seen extraordinary growth in recent years and the production of home coffee machines has assumed a central role in this growth,” said CEO Massimo Garavaglia. “We believe that Brad Pitt is the perfect ambassador to tell the world about De’Longhi – he is the quintessential embodiment of the De’ Longhi spirit: bold, international but at the same time, sophisticated and elegant.”
Alongside the actor and the director, the film boasts the talents of cinematographer Linus Sandgren and composer Justin Hurwitz, both part of the award-winning La La Land team.
The NEW La Specialista Prestigio
De’Longhi Singapore announced that its latest premium pump espresso coffee machine, La Specialista Prestigio, is now available for purchase, providing consumers with more luxury, craft coffee machine options, along with new and enhanced features. It is aimed at a segment of the manual coffee drinking market that enjoys the hands-on experience of making a coffee while looking for a machine that can support them throughout that process.
La Specialista Prestigio has been developed for passionate coffee drinkers who want to hone their coffee craft with a machine designed to perform. It combines both the science of coffee making with a barista’s craftsmanship. Collaborating with coffee scientists, De’Longhi’s research and development teams invested thousands of hours fine-tuning La Specialista Prestigio. The result is a machine that is said to perform at the intersection of science and art.
The pump espresso coffee machine is designed to provide an authentic at-home barista coffee experience and includes innovative technology that is exclusive to De’Longhi. Sensor Grinding Technology calibrates your coffee beans with engineered precision, while the Smart Tamping Station delivers the optimal pressure without any hassle or mess.
“For consumers with a discerning taste, our La Specialista Prestigio brings an authentic bean-to-cup experience to their homes. With innovative technology that is unique to De’Longhi, including the Sensor Griding Technology and Smart Tamping Station, making the perfect brew has become simpler, without removing the hands-on experience coffee connoisseurs appreciate with a manual machine,” shared Poh Hwee Hian, Managing Director, De’Longhi Singapore & Malaysia.
La Specialista Prestigio is available on De’Longhi Online Store and major consumer and electronics stores at a recommended retail price of S$1,599.00.