Wimbledon’s official smartphone partner, OPPO, celebrate the return of tennis through the launch of a new campaign, Courting the Colour.
Using impeccable craftsmanship and advanced technology, OPPO, in partnership with Getty Images, reawakened the colour of old iconic photographs to retell the stories behind each, bringing the most beautiful and poignant moments to life in a way never seen before.
The collection was unveiled at both an intimate, physical workshop in London and a virtual one, during which, Kevin Cho, Managing Director of OPPO UK, together with a line-up of guests, shared excitement for the return of the tournament. The line-up included special guest from The All England Lawn Tennis Club – Mick Desmond, Commercial & Media Director; tennis legend Greg Rusedski; the voice of tennis, Andrew Cotter; and fashion icon, Caroline Issa.
At the workshop, the panel unpacked themes within the collection, covering profound, pivotal moments in tennis history regarding race, gender and fashion. The workshop also exhibited the emotive collection, and a hands-on experience with OPPO’s flagship product of the year – the OPPO Find X3 Pro.
The Courting the Colour Collection
The colourful pieces of art complement the recently launched OPPO Find X3 Pro, OPPO’s most state-of-the-art mobile phone with one billion colours display, which allows users to experience and see colour in a completely different way.
Moreover, OPPO wants to give fans exclusive behind the scenes access by releasing special edition Wimbledon smartphone wallpapers and icons, as well as a dedicated Wimbledon news section on OPPO’s browser, and of course, the Courting the Colour campaign – bringing colour to historic images for the very first time.