New Balance launches new 2021 PRIDE collection inspired by the global LGBTQIA+ community and art by Hong Kong visual artist Zoie Lam

New Balance introduces its latest initiatives in commemoration of Pride 2021, entitled “Everybody’s Welcome,” which includes a collection of footwear and apparel, and two short films that feature the story of the Front Runners New York Pride Run.

Inspired by the global LGBTQIA+ community and rooted in vibrancy and playfulness, the 2021 PRIDE collection features art by queer Hong Kong visual artist, Zoie Lam.

The footwear and apparel in the collection presents original designs by Zoie that are emblematic of happiness and optimism. Her genderless characters are quirky and kindhearted; exemplifying warmth and underlining our belief that everybody is welcome, no matter how you identify.

This vibrant collection includes a range of apparels and shoes from:

Singlet ($45)

Graphic tees ($49)

Shorts ()

Anorak outerwear (9)

Fresh Foam Tempo running shoe (9)

57/40 (9)

Sandal ()

Singlets, graphic tees and shorts are available at all New Balance stores except at Parkway Parade and Tampines Mall, whilst the anorak outerwear is found exclusively at Paragon and Vivocity stores.

All three models of shoes are available at Jewel Changi, Paragon, Suntec City, Bugis Junction and Vivocity stores.