Gong Cha and Häagen-Dazs announce a powerhouse partnership to launch a new product category, ‘Bubble Tea Float’ (BTF) series, bringing together what both brands are best known for – marrying Singapore’s favourite Gong Cha bubble tea drinks with the creamy luxuriousness of expertly crafted Häagen-Dazs ice cream.
BTF represents the next level of bubble tea experience, spearheaded by both popular brands well-known for their product quality and innovation. Whilst using ice-cream as a drink-topping option is not new to the market, BTF has gone beyond that by designing specific flavours in line with the theme of Indulgence, Love and Happiness.
INDULGENCE: Caramel Choc BTF ($5.50)
Centred on the ultimate pairing of sweet and salty, enjoy an impossibly smooth base of Gong Cha’s Rich Chocolate Malt drink, drizzled with swirls of caramel and topped with a dreamy dollop of the fan favourite Häagen-Dazs Salted Caramel ice cream. Cutting
LOVE: Berry-Tea Bliss BTF ($5.80)
Gong Cha’s beloved Milk Tea gets a fruity facelift with the Häagen-Dazs Strawberry ice cream, made with only the juiciest handpicked strawberries.
HAPPINESS: Sunshine Mango BTF ($5.80)
This BTF features an aromatic base of Gong Cha’s Jasmine Green Tea, combined with a generous scoop of Häagen-Dazs Mango Sorbet.
Let’s Go Social
From November to December 2020, post and share your BTF on Instagram by tagging @gongchasgofficial and @haagendazssg with the hashtag #DontHoldBackSG to stand a chance to win $15 Gong Cha vouchers. Your account needs to be public for the post to be eligible. 10 winners will be selected each week.
Discover the three new BTF creations at 21 selected Gong Cha outlets islandwide from 23 October 2020.