Sign up your business on Amazon today and get rewarded with monthly subscription fee waiver and additional incentives - Alvinology

Sign up your business on Amazon today and get rewarded with monthly subscription fee waiver and additional incentives

As part of Enterprise Singapore’s Singapore E-Commerce Programme, Amazon is inviting local small and medium-sized (SME) retailers interested in making their products available to more customers and growing their businesses online, to sign up.

Eligible small and medium businesses qualify for a one-time grant from Enterprise Singapore of up to S$9,000 per retailer over 6 months when they register to sell with Amazon. The grant can be used to:

  • subsidize content development
  • product listing
  • channel management
  • fulfilment
  • advertising and promotion
  • trainings and workshops

All of these to help local retailers enhance their eCommerce capabilities and reach more customers in Singapore.

One-year complimentary Amazon account management support

Retailers who kick-start their online business with Amazon through the Singapore E-Commerce Programme will enjoy one-year complimentary dedicated account management support. This includes guided registration, a listing of products, and selection of fulfilment channels and tools on Amazon to promote and grow their businesses.

Retailers will also benefit from payment processing and credit card fraud protection, promotional features that will help them get discovered more by customers, obtaining support from third-party service providers for various business management aspects, including tax advisory, financial management and trademark consultations.

Waiver of monthly subscription fees and fees for all deal exposure. From now until 31 December 2020, Amazon will waive monthly subscription fees of S$29.90 per seller.

This offer is valid for all retailers, new and existing. Additionally, for new local retailers, Amazon is waiving fees for all deal exposure, including Deals of the Day (featuring one-day deals on popular products), and Lightning Deals (limited-time promotions in which a limited number of discounts are offered on an item).

Additional incentives from Amazon Web Services (AWS) and OCBC

Amazon has teamed up with OCBC to offer two additional benefits for SMEs participating in the Programme:

  1. The first 200 eligible OCBC SME customers will receive a one-time S$100 account rebate when they sign up.
  2. These SMEs will also receive S$1,500 in credit for AWS services for use within six months of launching on Amazon. AWS offers reliable, scalable and inexpensive cloud computing services. Retailers can utilise the AWS credit for hosting mobile application or product landing page to drive further eCommerce growth.

Grow and reach a global audience with Amazon

Local retailers can easily scale their business to reach a global audience through 16 other Amazon marketplaces around the world.

Retailers who sign up with Amazon will be able to access Amazon Global Selling services to expand their footprint across borders, accessing over 150 million paid Prime members globally and hundreds of millions of active customer accounts worldwide. Being able to sell to a wider base allows retailers to build stronger brands online and grow their sales, offering them the viability to compete with the biggest brands locally and globally.

Fulfilment by Amazon (FBA) service

Retailers who want to scale their business operations quickly and seamlessly can leverage the Fulfilment by Amazon (FBA) service.

FBA allows retailers to access Amazon’s warehouse capabilities such as housing inventory, picking and packing of products, and shipment of orders, thereby reducing additional operational resources. All FBA inventory is eligible for Prime FREE Shipping, which means Amazon will handle all returns and refunds, and 24/7 customer support.

FBA listings are displayed with the Prime logo, so customers know that Amazon handles the fulfilment for the orders. When retailers utilise FBA, Amazon will take care of the customer delivery on their behalf, allowing retailers to focus on building their brands online and meeting their customers’ needs.


Interested retailers should meet the following criteria:

  • Business entity is registered/incorporated in Singapore;
  • Have a minimum of 30% local shareholding; and
  • Group annual turnover should not exceed S$100 million per annum based on the most recent audited report, or group employment should not exceed 200 employees.

Eligible local retailers will receive one-time support of up to S$9,000 from Enterprise Singapore to defray 90% of eligible costs for up to 6 months.

Registration is open to local retailers who are new to Amazon and sign up for the Programme, from now until 30 September 2020. Limited slots are available for the Programme.

Interested SME retailers can find out more information here.

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