World-renowned audio brand JBL delivered a record-breaking 11.11 performance on Shopee. As the year-end online shopping season comes to a close, JBL and Shopee strengthen their partnership and develop plans for growing customer demand in the lead-up to the holidays and beyond.

Mobile & Gadgets emerged as the top-performing category on Shopee with JBL surging ahead as the most popular brand in that category. Sales of the JBL Free X Truly Wireless In-Ear Headphones saw around 100x uplift compared to a usual day and was one of the top products sold on 11 November.

Other top-selling products from JBL include the JBL Tune 120TWS True Wireless In-Ear Headphones and the JBL Flip 4 Portable Bluetooth Speaker.

JBL and Shopee are currently in the process of preparing their 2020 Annual Joint Business Plan, where both parties will come together to set targets and plan milestones for the upcoming year.

Look out for exclusive deals and promotions on the JBL Official Store on Shopee during the upcoming Shopee 12.12 Birthday Sale.

29 November – 12 December:

  • Up to 60% off JBL products storewide
  • $4 off vouchers, with a minimum purchase of $100
  • $10 off vouchers, with a minimum purchase of $200
  • 12.12 Special Bundles
    • JBL Free X True Wireless In-Ear + JBL Go 2 Bluetooth Speaker @ $149
    • JBL Tune 120tws True Wireless In-Ear + JBL Go 2 Bluetooth Speaker @ $139

12 December Midnight 2-hour Storewide Flash Sale:

  • Up to 70% off JBL products storewide

The 2020 planning phase will see both Shopee and JBL developing approaches around exclusive launches and offline activations.