LazMall has quickly established itself within a year of launch as Southeast Asia’s leading virtual mall housing authentic, quality brands. As of its first anniversary milestone, LazMall is now home to 6,500 brands, more than triple the number at launch.
Lazada has signed 15 regional top-to-top agreements with leading electronics, FMCG and beauty companies including Estee Lauder Companies, L’Oreal, P&G, Amorepacific and Coocaa, providing exclusive and novel experiences for consumers via LazMall.
In addition, LazMall has been a platform of choice for breakthrough eCommerce category launches across the region including BMW’s 1 Series cars in Singapore for 9.9 this year as well as Thailand real estate player Sansiri’s 45 residential units from nine property projects.
LazMall offers a suite of “Super Solutions” for business optimisation and to create more customisable experiences for customers within brand storefronts. One of these solutions is the Business Advisor Enterprise feature, which arms brands with near real-time information to make faster and better decisions related to sales. This feature has been rolled out to 70 group companies and 1,028 unique brands. Of these group companies, more than 25% have generated over USD10M in sales on LazMall from August 2018 to July 2019.
For consumers, LazMall offers a dedicated space to get direct access to trusted leading international and local brands, top-rated online brands and authorised brand distributors. It offers three promises to guarantee shoppers a quality shopping experience: 100% authenticity, 15-day hassle-free return, and next-day delivery.
Discover 9.9 ‘deals for every side of you’ on Lazada
This year, Lazada’s 9.9 mega campaign is designed to help consumers discover ‘deals for every side of you’ where a wide assortment of products, from local to leading international brands, will be available on LazMall and LazGlobal starting today till 9 September.
Some unique and unexpected items that shoppers can discover during 9.9 include exclusive BMW 1 Series cars on LazMall in Singapore. Meanwhile in the Philippines, shoppers can purchase vouchers for helicopter rides in the digital goods category.
This year’s 9.9 sale spotlights a series of new features and Shoppertainment experiences across the region including:
New Pre-Sale solution: Shoppers in the region get a head start and more time to discover and lock in their purchases from as early as 27 August 2019 in markets like Malaysia. By placing a non-refundable deposit, consumers can secure products at great discounts well ahead of sale day.
Brands can create their own unique voucher codes: Brands can promote these codes more widely through channels outside of the Lazada platform. Consumers can search for these codes on the Lazada app to discover special deals from their favourite brands.
Shoppertainment initiatives across the region including GUESS IT Season Three in Malaysia, Thailand 020 9.9 Big Discovery Sale festival from 7-9 September 2019, and the ON/OFF Festival in Indonesia featuring a Lazada livestreaming marathon. Consumers can also look forward to an enhancement in the LazGame arcade with the introduction of LazGame Quests – where shoppers can check out a list of Quests, play games to accumulate coins, and decide what rewards they want to redeem this shopping season.