Grab announces that it will be incorporating GrabFood into its main app. The new GrabFood experience will be beta-tested in phases, starting with the south-east region of Singapore at the end of the month. This milestone strengthens Grab’s position as Southeast Asia’s leading ride-hailing app and comes just before GrabFood’s first anniversary in Singapore.
In less than a year, GrabFood became the fastest-growing business unit within Grab. From May 2018 to March 2019, orders grew 25% month-on-month on average. As a result, F&B merchant-partners saw monthly revenues quadruple.
Here’s an illustration to show you how it works:
Here’s what Grab users can expect from the new experience:
For consumers, the new user-interface sports a cleaner look and well-loved Grab features like GrabChat available to GrabFood users. Highlights include:
In the future, consumers can expect more personalised experiences with GrabFood. For example, Grab data reveals that more than 30% of consumers regularly order the same menu items from the same merchants. Soon, users will see a GrabFood widget on the super app home screen that lets them easily re-order the same items in fewer clicks.
GrabFood riders will share the same app as Grab’s private-hire and taxi driver-partners, giving them access to popular classic features. Highlights include:
By bringing GrabFood into the everyday super app, Grab is connecting merchant-partners to its full base of users. To cater to more online orders, the new merchant app will have additional features to help merchant-partners better manage incoming orders. Highlights include:
Customers can download the Grab everyday super app from Google Play or App Store. Grab invites consumers to participate in the island-wide beta, where all users in Singapore will enjoy free delivery for a limited time.
Embarking on a road trip through New Zealand's stunning landscapes is a dream for many…
Embarking on a campervan journey through New Zealand's picturesque landscapes is a dream for many,…
Snag incredible deals at Lendlease malls from May 10th to June 23rd. With enticing mall…
After over a decade of captivating audiences with its enchanting evening spectacles, Supertree Grove at…
Earlier in January, culinary enthusiasts in Singapore were treated to an unforgettable dining experience at…
Earlier this year, global tech brand, Xiaomi, unveiled its latest lineup of smartphones and wearables…
View Comments