You can now place an order from GrabFood with the Grab app - Alvinology

You can now place an order from GrabFood with the Grab app

Grab announces that it will be incorporating GrabFood into its main app. The new GrabFood experience will be beta-tested in phases, starting with the south-east region of Singapore at the end of the month. This milestone strengthens Grab’s position as Southeast Asia’s leading ride-hailing app and comes just before GrabFood’s first anniversary in Singapore.

In less than a year, GrabFood became the fastest-growing business unit within Grab. From May 2018 to March 2019, orders grew 25% month-on-month on average. As a result, F&B merchant-partners saw monthly revenues quadruple.

Here’s an illustration to show you how it works:

You can now place an order from GrabFood with the Grab app - Alvinology

Here’s what Grab users can expect from the new experience:

For consumers, the new user-interface sports a cleaner look and well-loved Grab features like GrabChat available to GrabFood users. Highlights include:

  • Discover restaurants and cuisines easily. Makes it easy for users to plan their next meal, encourages them to try new cuisines and restaurants while ensuring that they never miss out on good deals.
  • Forget SMS! Use GrabChat for easy communications. With Grab’s in-app messaging feature, GrabChat, consumers can easily communicate with their assigned riders. This is extra handy when they forget to add special instructions like “please text me when you arrive, do not ring the doorbell” when placing their orders.
  • Redeem and use GrabRewards vouchers in one click. It only takes one click to purchase a GrabFood voucher in the GrabRewards catalogue, and another click to use it. It’s that simple!

In the future, consumers can expect more personalised experiences with GrabFood. For example, Grab data reveals that more than 30% of consumers regularly order the same menu items from the same merchants. Soon, users will see a GrabFood widget on the super app home screen that lets them easily re-order the same items in fewer clicks.

A better experience for riders

GrabFood riders will share the same app as Grab’s private-hire and taxi driver-partners, giving them access to popular classic features. Highlights include:

  • Text for free with GrabChat: Riders can communicate with consumers via GrabChat instead of SMS. No extra cost is incurred when they share thoughtful updates such as “Hi, I’m round the corner, see you in a few minutes”. GrabChat also comes with a set of relevant templated messages such as “Hi, the restaurant needs more time to prepare your order – please expect a delay” and “I will be there in 5 minutes” to make communications even easier.
  • Access special rider benefits: Some early benefits include 30% off Liqui Moly products and dental care benefits from Unity DentiCare. Grab will add more benefits over time, including new healthcare benefits in H22019.

Reach more consumers through the Grab super app

By bringing GrabFood into the everyday super app, Grab is connecting merchant-partners to its full base of users. To cater to more online orders, the new merchant app will have additional features to help merchant-partners better manage incoming orders. Highlights include:

  • From the moment riders’ are assigned, merchant-partners will have full visibility of their whereabouts in real-time. This feature helps merchant-partners better manage kitchen operations, and ensure every order is freshly packed and ready to go just before the rider arrives.
  • Merchant-partners have better control of their online store and can easily manage their operating hours and set preferences on alerts and notifications. A new “temporary pause” feature also gives them the choice to temporarily close their online store when the kitchen gets too busy and the long wait time is anticipated for any new orders.

Customers can download the Grab everyday super app from Google Play or App Store. Grab invites consumers to participate in the island-wide beta, where all users in Singapore will enjoy free delivery for a limited time.


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