Finnair partners with Marimekko and L:A Bruket – promoting sustainable design, skincare, and refreshed Business Class amenities
With the launch of its new service between Helsinki and Los Angeles on 31st March, Finnair continues its partnership with Marimekko and introduces a range of new amenities for business class passengers. The amenities will be rolled out for all trans-continental flights on Airbus A350 and Airbus A330 aircraft. They are designed to complement the new sleep textiles in Finnair’s long-haul business class, which feature Maija Isola’s classic Kaivo print in a dark blue tone on tone colourway.
The amenity kits and eye shades feature four different Maija Isola designs from the 1960s – Rautasänky, Joonas, Jenkka and Pieni Melooni, with each pattern in two different colourways. Finnair will introduce two new designs at a time, changing them for another two every six months.
Finnair also upgraded the business class eye shades with soft-touch fabric and higher-quality straps. The earplugs in the kit are more effective too. Each new amenity kit comes wrapped in a cardboard band – instead of plastic – with a QR code that customers can scan with a personal mobile device to read more about Isola’s inspiration for the patterns. The information is provided in a range of languages and can be accessed inflight via the Nordic Sky Wi-Fi portal.
The toothbrush is now made from bio-plastic containing cornstarch, and plastic wrappings for the earplugs have been replaced with wax paper. In addition, the new business class slippers are a Nordic-style design made entirely from recycled PET plastic bottles. As with the amenity kit, each new pair of slippers comes wrapped in a cardboard band instead of the previous plastic packaging.
With these changes, Finnair claims to reduce plastic waste by almost 4500 kg per year.
Finnair also provides an on-demand concept for some of the less commonly used amenity items, including razors, socks and combs. Memory-foam pillows are available on demand too, along with shawls made of a modacrylic-wool-blend with a soft and warm feel.
L:A Bruket skin care products in lounges, aeroplane cabins and amenity kits
The new amenity kits will have products from L:A Bruket – the natural and organic skincare brand from Sweden.
Each amenity kit includes aluminium tubes of almond-coconut lip cream and a chamomile-lavender facial hydrator from L:A Bruket. Finnair also offers L:A Bruket hand soap and hand cream in its onboard business class lavatories, as well as in its airport lounge bathrooms and shower suites.
Most recently, Finnair introduced the “Push for Change Service”, allowing customers to offset the CO2 emissions of their flights by supporting a CO2 emission reduction project or by purchasing biofuel flights. The airline industry’s common goal is to cut CO2 emissions in half by 2050.