MTV Asia revealed its line-up of 33 hip hop artists from 11 countries around the globe for the Asian edition of “YO! MTV Raps”.
MTV Asia has curated a line-up from rising superstars to established rap icons to celebrate the explosion of hip hop culture across Asia. This series will air in Asia mid-April onwards and promises to be a diverse, widely distributed linear and digital series across MTV Asia’s platforms.
Setting the stage are the hosts — global DJ, producer and model Kim Lee and Singaporean rapper and songwriter, Yung Raja. They are joined by segment presenters, winner of the ‘2018 MTV EMA Award for Best Southeast Asia Act’ Joe Flizzow as the ‘Cypher Boss’, while uber-cool rapper Zamaera takes her spot as ‘The Game Master’.
Here is MTV Asia’s lineup:
This “YO!” series is on the back of MTV Asia’s “YO! MTV Raps” special which aired in June 2018, featuring 11 Asian hip-hop artists from Indonesia, Korea, Malaysia, Singapore and Thailand.
The top-performing 5-artist Cypher video garnered over 1.2 million video views in Southeast Asia. The special was also awarded the ‘Best Music or Dance Programme’ at the Asian Academy Creative Awards in December 2018.
In addition to MTV Asia’s “YO! MTV Raps” edition, MTV International will premiere local versions of the legendary hip hop franchise for the UK, Germany and Africa this year.