Running is a test of endurance more than anything else. Under Armour, the leading sportswear label in the country, has this principle in mind when it launched its newest innovation in athletic footwear under its Spring/Summer 2018 collection: UA HOVR.

These carefully-designed running shoes recently made its debut in Singapore and are available in two styles: HOVR Phantom and HOVR Sonic. They are set to snare the attention of runners here, following brisk sales of the Bandit franchise.

Have you gotten your pair yet? We hope you have, because these pairs may not be around for long!

Here are five reasons why we think Under Armour’s HOVR will sell out faster than you think.

#1 UA HOVR combines three powerful features

Under Armour teamed up with top innovators to come up with a unique cushioning system that provides a powerful combination of comfort, shock absorption, and energy return in one pair. This means that every foot strike would require less effort and you will feel comfortably lighter as a result – yes, like you’re hovering.

#2 HOVR is perfect for your sole

While other soft midsoles tend to give way to foot movements and cause unpretty landings, HOVR’s cushioning core, wrapped by a special fabric, provides comfort without compromising leg support. Its soft yet durable midsole absorbs the impact of your body weight and acts as a springboard that lightly lifts you up after every step.

#3 HOVR is for all

It doesn’t matter whether you’re a pro, a beginner, or have zero experience when it comes to running. HOVR is for you. It is for anyone who moves around, walks a distance, or runs a mile. Because it has an “energy web” wrapped around its soles for superior support, you will keep going no matter where and how you start off.

#4 HOVR + Under Armour = Excellence

Under Armour doesn’t settle for the mediocre. Just look at their superb collection of sports apparel, footwear, accessories, and gear and you’ll get the point. Now, they have once again set a new standard with the release of HOVR. Topher Gaylord, General Manager of UA Run says it well: “..HOVR technology empowers athletes everywhere, at all levels of the sport. …Under Armour and UA HOVR make you better.”

#5 HOVR is the footwear to be seen in

HOVR is more than just a pretty pair of running shoes. It’s a functional footwear that will enable you to start and most importantly, sustain a healthy and active lifestyle. Whether you’re a marathon runner or a corporate professional who wants to look as good in a gym kit as her workout form, HOVR gives the best of both worlds. This is especially true if you’re a regular at mass workout events with a social element; South Beach Avenue is one such spot, where weekly workplace fitness programs are held in conjunction with Health Promotion Board to foster a healthier community among busy executives. You’ll make the perfect transition from office warrior to just warrior by slipping on a pair of UA’s HOVR!

The Under Armour HOVR Phantom and Sonic ranges start at S$179 and are available in both stores and online.