High performance sportswear label Under Armour (UA) unveiled the brand’s latest innovation in footwear cushioning technology called HOVR, amidst its latest Spring/Summer 2018 collection.
The new UA HOVR delivers one of the most cutting edge running platforms that combines comfort, underfoot cushioning, and energy return for runners.
HOVR cushioning tech
UA HOVR is a cushioning platform, engineered to provide the ideal combination of cushioning and energy return.
The UA HOVR midsole is made of a proprietary foam compound in partnership with leading innovators at The Dow Chemical Company, providing a super-soft durometer with incredible cushioning and shock absorption with every single foot strike.
UA HOVR is UA’s third cushioning platform, evolved from Micro G and Charged Cushioning respectively. This new pinnacle cushioning system delivers on runners’ needs to have a shoe that provides not only support – but also energy return and shock absorption.
Another key component of UA HOVR cushioning system is the ‘Energy Web,’ which is a mesh fabric that wraps the cushioning core, to deliver strong responsiveness and energy return. This ideal combination of advantages makes runners feel better and perform better with less fatigue.
With UA HOVR, the shoe is absorbing some of the impact an athlete’s body would normally feel, aiding in comfort and keeping legs fresh for the road ahead.
Weighing in at 9.6oz / 272g, with an 8mm offset, the UA HOVR Sonic has a light and responsive ride, for runners who put distance first. The UA HOVR Phantom weighs 10.6oz / 300.5g and has a plush and responsive ride, for runners who want all-around cushioning.
With the UA HOVR Phantom, UA leveraged its apparel DNA to create a knitted collar for superior comfort and adaptation around the ankle with a 5/8” collar and knitted sock-like feel.
The UA HOVR platform will be introduced through two styles, the HOVR Phantom and HOVR Sonic, and both are available for purchase now. Prices begin at SGD179.