“Bell & Ross” together with “Cortina Watch,” the distributor of luxury Swiss watches in Thailand, recently launched a high-performance wristwatch: the BR-X1 RS17, with the innovative specifications inspired by the ultra-fast speed of the Formula 1 at Park Hyatt Hotel Bangkok, Central Embassy.

Celebrities and socialites joining the recent launch included M.L. Korkita Kritakara, Dr. Chettha Songthaveepol, Asava brand’s founder Polpat Asavaprapha, model/actress Cindy Sirinya Bishop, actress Sirita Jensen, Saisa Amranand, Kornkanok Yongsakul, Paul Sucharitkul and Piyarat Kaljaruek.

The BR-X1 RS17 is the commemorative timepiece model created by Bell & Ross as the official watch partner of the Renault Sport Formula One Team celebrating one of the world’s most famous motorsport events.

The high-performance watch series include the BR 03-94 RS17, BR-X1 RS17 Skeleton Chronograph and, BR- X1 RS17 Tourbillon Chronograph.

The new Bell & Ross Collection RS17 has a variety of shades, inspired by the brilliant colors on the steering wheel of the single-seat Renault Formula One Team car.

The design – all colored symbols which are rarely used in high-end watches – provides functions that wearers can quickly go to, whether it is time display, chronograph timing, stopwatch or the display of backup power.

This ensures a very clear display, which is easy to understand at a glance. Some parts are also covered in “Renault yellow.”  The result is a water resistant BR-X1.

The edge of the watch and buttons on the BR-X1 are made from powerful racing tires and the look is enhanced with sporty straps that also perfectly blend rubber with carbon fiber.

On all three watches, mechanical components of the chronograph are evident.

Learn more about the BR-X1 and other Bell & Ross watches on their website.