Combining innovation and elegance in its new ultra-premium brand, LG SIGNATURE entails an entirely stunning line-up of home appliances and consumer electronics that redefine the premium living experience at home.

As LG SIGNATURE blends sophisticated technology with modern minimalist designs, the innovative products runs the gamut from LG SIGNATURE OLED TV with an impressive slim wallpaper design; LG SIGNATURE Refrigerator with an InstaViewTM Door-in-Door® feature; LG SIGNATURE Washing Machine with advanced TWINWashTM functions; to LG SIGNATURE Air Purifier with a Rain View Window.

Photo courtesy of LG Singapore.

LG has partnered with two-time winner of Asia’s Best Pastry Chef, Janice Wong of 2am:dessertbar, to bring about a multisensory edible art journey. The young and accomplished Singaporean has worked with the world’s most renowned names, from chocolatier Oriol Balaguer to pastry chef Pierre Hermé.

Photo courtesy of LG Singapore.

Intricate and exquisite, her edible art journey will allow audiences to view appliance designs in a whole new light, specifically how LG has transformed the way everyday appliances are built. These exclusive and unique solutions enhance lives by heightening convenience, and fulfil essential needs so that users can enjoy an exceptional lifestyle.

Photo courtesy of LG Singapore.

Chef Wong remarked that each of the culinary installation will embody the essence of the featured appliance. For example, the Clean Scent confectionary is reminiscent of the clean air that one can enjoy with the air purifier.

Achieving a state-of-the-art living experience, the LG SIGNATURE represents the pinnacle of design, performance and usability in home appliances.

LG SIGNATURE OLED TV W7 Series Presents a Window into Another World

From aesthetics to performance, the LG SIGNATURE OLED TV W7 has pushed the limits of what was once thought impossible, merging timeless design and top-of-the-line technology into one. Being a trendsetter in its category, the TV is the winner of numerous awards, including the highly acclaimed CES 2017 “Best of Innovations” Award.

Photo courtesy of LG Singapore.

The novel design of the LG SIGNATURE OLED TV W7 follows LG’s “less is more” philosophy, stripping away unnecessary elements to emphasize the beauty of the screen alone, resulting in a minimalist TV that is sleek all-round.

As such, the W7’s sleek razor-thin profile makes the TV appear to be levitating in mid-air.

The OLED panel, measuring only 2.57mm thin in the 65-inch model, can be mounted directly on the wall with only magnetic brackets, thus flushed against the wall with minimal gap as if it were a piece of wall art.

Photo courtesy of LG Singapore.

The LG SIGNATURE OLED TV W7 also builds on LG OLED’s revolutionary pixel dimming control technology, which renders perfect black without any light leakage to offer an infinite contrast ratio, with one billion possible colors. As such, it has an unrivaled ability to reproduce the most lifelike images.

Photo courtesy of LG Singapore.

The first in the world to feature Dolby Atmos®, the LG SIGNATURE OLED TV W7 offers content with both superb sound technologies and imaging. Dolby Atmos puts viewers inside the action with rich sounds that fill the entire room — even the space overhead — with powerful, moving audio that flows around the audience. Dolby achieves this by isolating the relative location of each sound to create intricate, rich and multi-layered audio. Leveraging the high dynamic range (HDR) technology that powers Dolby’s most advanced cinemas around the world, Dolby Vision™ elevates the home TV viewing experience by delivering greater brightness and contrast as well as a fuller palette of rich colours.

Discover Impeccable Convenience with LG SIGNATURE Refrigerator

Photo courtesy of LG Singapore.

The LG SIGNATURE Refrigerator offers a fresh take on what it means to be intuitive and revolutionary. LG has taken its award-winning Door-in-Door® design one step further by adding an InstaViewTM Door-in-Door feature, which makes the opaque Door-in-Door® compartment transparent with a simple knock.

The transparent surface allows homeowners to peer inside the refrigerator without having to open the door, offering significant energy savings by limiting cold air loss.

Photo courtesy of LG Singapore.

The LG SIGNATURE Refrigerator is powered by LG’s Inverter Linear Compressor, which automatically adjusts its cooling capacity based on conditions inside the compartment. It also generates less internal friction due to its unique design and is backed by a 10-year warranty.

Premium LG SIGNATURE Washing Machine for Maximum Efficiency

The innovative LG SIGNATURE Washing Machine builds on the technology of the LG TWINWashTM washer. The premium 24-inch front load washing machine is more durable, more convenient than ever and features the unique pedestal TWINWash™ Mini under the main unit.

Photo courtesy of LG Singapore.

Doing away with unnecessary buttons, the minimalistic design of the LG SIGNATURE Washing Machine is highlighted by the beautiful touch-enabled Quick Circle User Interface embedded in the glass door. Positioned at a 17-degree angle, the panel can be easily accessed even when the user is standing upright. The Push Open washing machine door opens with a slight push, even when the user’s hands are full.

The LG SIGNATURE Washing Machine comes equipped with LG’s proprietary Centum SystemTM, which improves the washing machine’s durability and energy efficiency with an advanced suspension system. Noise emission is greatly reduced because the Centum SystemTM minimizes the tub’s vibrations during a wash cycle.

Visualize Air Cleaning with the LG SIGNATURE Air Purifier

Boasting a unique design that departs from the usual boxy look, the LG SIGNATURE Air Purifier allows the air cleaning process to be a visual experience through the Rain View Window, which users can view the air purification process and the inner workings of the air purifier.

Photo courtesy of LG Singapore.

Equipped with an advanced Watering System feature, this air purifier harnesses the power of water to filter out harmful chemicals and contaminants while quickly bringing the room to comfortable humidity levels. The powerful Watering Engine rotates at a high speed, and can eject 18 liters of water an hour to wash inhaled air. The air purifier is also equipped with LG’s SIGNATURE Black Filter System, allowing consumers to reuse the filters for up to 10 years, saving money.

LG’s Smart Indicator uses four different colors of light to signify the concentration of super-fine dust particles (even those less than 1.0 micrometer in diameter), indicating the air quality of your environment.

You can now check out the splendid spectrum of amazing products LG SIGNATURE touts of – but hurry on down as it is available till 23 May,  this coming Tuesday.