Sakura Matsuri: Everyone’s Favourite Sakura Fair Returns to Isetan This Spring

Once again, the season of cherry blossoms coming in full bloom is back. This Spring, Isetan brings back the flavours of sakura and the best-loved Japanese Hanami food after an overwhelming response at its first Sakura Matsuri held last Spring.

Hanami (観桜) is part of Japan’s unique traditional custom to enjoy the transient beauty of the bloom of the cherry blossoms across the country. The Japanese enjoy Hanami with their families and friends with picnics under the Sakura trees. Enjoy a wide selection of Hanami food and cultural products at the fair from 28 March – 9 April.

New items to look out for

First in Singapore, the Orion Sakura Beer is a 100% Malt Beer that is from Okinawa, Japan. Through an optimized manufacturing process, the rich and flavourful beer is brought out. It’s the perfect beer to celebrate the beginning of Spring.

Enjoy this Sakura flavoured jelly from Hokkaido. You can also taste the salted sakura leaf in the jelly. 

Top favourites

Takoyaki are the best food to have during Hanami where Japanese gather with their families, friends or colleagues to have a picnic under the Sakura tree.

These sweet potatoes are the perfect snack to enjoy the Hanami with family and friends.

Sakura blooms at Sakura Matsuri

This exquisite-looking sakura liquor is an incredibly light liquor with a sweet taste. It has an aroma of barley shochu and fruits, which is perfect for drinking in a spritzer or cocktail. The sakura flowers in the bottle come from the mountains of Yoshino, the most famous of the Sakura regions in Japan. Taste spring in this bottle.

The pink-hued silky glossy jelly with Sakura flower has a refreshing taste that brings out the taste of the spring season. 

Japanese culture and craftsmanship

Highlighting the best of Japan’s craftsmanship by learning from our experienced artisans from Fujimori, Tokyo on how to make your very own unique silver or gold jewellery.

Discover a whole new perspective to interior home design through Japanese Tatami. This unique handcrafted Tatami furnishings combine luxury, comfort and durability to highlight the flexibility of indoor nature living.

Bed Topper Set (Single)

Koyudo has been established for over 200 years in Hiroshima, Japan, which has a tradition of making calligraphy brushes. The make-up brushes by Koyudo are made using the same traditional craftsmanship. Each brush is made using the finest material to keep the brushes soft for a comfortable touch to the skin.

This coming March, we won’t have to worry if our cravings for anything Japanese or sakura act up.