A new baby feeding brand, Hegen, has just entered into the Singapore market. A launch event was held on Tuesday at The Fabulous Baker Boy bakery cafe in River Valley.

Hegen’s newest revolutionary Press-to-Close, Twist-to-Open (PCTO) innovative bottle is the world’s first baby bottle without a screw neck, allowing parents to easily press on and twist off bottle lids with zero spillage.

Breast milk is nature’s best gift to a newborn. However, the physical and mental fatigue, and the pressure to continually balance breastfeeding while re-joining the workforce can make the nursing experience a demanding and tiring one, with many mothers turning to the bottle for support. Rachel had the same experience when breastfeeding Asher before he turned one.

Born out of the desire to enhance the breastfeeding journey for both mother and child, Hegen aims to simplify and complement the nursing experience.

The bottle’s interchangeable feeding and storage lids make conversion from a feeding to storage bottle seamless. Together with its PCTO unique one-hand closure, Hegen’s practical design allows users to minimise spillage and wastage.

Featuring a square-shaped design and wide mouth, Hegen’s stackable bottles nestle together when empty and stack neatly when filled, freeing up storage space at home or in a mother’s bag.

Its snap-on interconnecting storage lids allow multiple containers to be bound together for storage.

The bottle’s off-centre teat promotes feeding in an upright position, which reduces the risk of milk back flow and likelihood of mid-ear complications. Hegen’s elliptical shaped and super soft silicone teat is designed to closely mimic a mother’s breast, enhancing latch-on naturally and minimising nipple confusion. This makes it easier to combine breast and bottle-feeding.

Founder and brainchild of Hegen, Mrs Yvon Bock is a real-life mother of four children. Drawing on her own breastfeeding experience and interaction with like-minded mums, the idea to create the perfect Hegen bottle was born.

“Going through the breastfeeding journey four times, I definitely understand the challenges faced by mothers when nursing. I feel passionate about designing bottles to assist not only mothers, but other helping hands in the entire feeding and bonding experience, with a simple and practical product,” said Mrs Yvon Bock, Managing Director of Hegen.

“After many years of intensive research and development, working hand-in-hand with the best product developers and innovators, I am very proud to unveil Hegen and our revolutionary product. Hegen is created with the belief that the goodness of breast milk should be maximised, while promoting a stress-free nursing experience for the entire family.”

Hegen products are manufactured with the highest quality standards, backed by their parent factory with decades of manufacturing expertise and accredited with ISO9001, 14001, 18001, and 13485 certifications. The products are also free of Phthalate, PVC, BPA and EA.

Pricing of Hegen PCTO™ Feeding Bottles and Teats are as follows:

Product Description Price
Hegen PCTO™ 150ml/5oz Feeding Bottle $24.80
Hegen PCTO™ 150ml/5oz Feeding Bottle (2-pack) $42.80
Hegen PCTO™ 240ml/8oz Feeding Bottle $26.80
Hegen PCTO™ 240ml/8oz Feeding Bottle (2-pack) $46.80
Hegen PCTO™ 150ml/5oz Breastmilk Storage (6-pack) $49.80
Hegen Slow Flow Teat (2-pack) $12.80
Hegen Medium Flow Teat (2-pack) $12.80
Hegen Fast Flow Teat (2-pack) $12.80

*The prices listed above are in Singapore dollars.

Hegen is exclusively available at Motherswork from 1 August 2015, and will soon be available on Amazon.com. For more information, please visit their official website or Hegen’s Facebook page.