You probably won’t lend or borrow money on the first day of Chinese New Year, do laundry or wash your hair. You might even wear red underwear for good luck. But there’s one more thing to put on the to-do list this year: Don a zodiac headdress at [email protected] and participate in an Instagram contest to win $100 worth of vouchers!

Alvin tries on the Monkey headdress

Alvin tries on the Monkey headdress

[email protected] is organising a hashtag #313crownsoffortune contest surrounding the fun photo exhibit happening at the L1 atrium (in between Cotton On and Epicentre) from 9-15 Feb. There are 12 customised Chinese zodiac-inspired headdresses on display for people to pose for photos. At the end of the contest, 12 winners will be picked.

Here's Daphne of https://mitsueki.wordpress.com checking out the Rooster headdress

Here’s Daphne of https://mitsueki.wordpress.com checking out the Rooster headdress

Shirley, better-known as Littlemissbento, checking out her favourite Rabbit headdress with her own bunny in hand

Shirley, better-known as Littlemissbento, checking out her favourite Rabbit headdress with her own bunny in hand

Excited shoppers donning the headdresses

Excited shoppers donning the Tiger and the Rooster headdresses

Remember to set your profile to “public” and remember to hashtag #313crownsoffortune when you share your picture on Instagram.

The rabbit headdress does seem very popular

The rabbit headdress does seem very popular

The Dog headdress is modelled after a dalmatian

The Dog headdress is modelled after a dalmatian

During this period, [email protected] has lots of offers up for grabs to reward shoppers.

Until 18 Feb 2015, spend $68 to redeem a pack of 313 red packets and a mandarin orange carrier. The cute and modern design is inspired by the art of traditional Chinese opera, just like the zodiac headdresses at the photo exhibits! Full T&Cs on http://www.313somerset.com.sg.

313@somerset hongbaos and matching mandarin orange carrier

[email protected] hongbaos and matching mandarin orange carrier

Click on the photo for more details

Click on the photo for more details

 

And on Valentine’s Day on 14 Feb, flowers and balloons will be given out at the mall from 4 – 6pm.

If you don’t want to miss out on any promotions, download Tring 313, a mobile application which aggregates all the best offers/deals from retailers within [email protected] Soft-serve ice cream retailer Honey Creme is offering a 1-for-1 deal on Tring 313, only on 14 & 15 Feb, (while stocks last) so download the app quickly!

You can see all offers at 313@somerset neatly categorised on the app

You can see all offers at [email protected] neatly categorised on the app

I'm not sure whether the organic cotton candy on a cone ($5.90) will be available at 1-for-1 but that's what I had last night

I’m not sure whether the organic cotton candy on a cone ($5.90) will be available at 1-for-1 but that’s what I had last night

Head on down today to [email protected] to buy your new year clothes and join the #313crownsoffortune Instagram contest!