turns five with a brand new look! - Alvinology turns five with a brand new look!

Notice anything different when you visited since Saturday (1 Sep)?

We got a brand new look:

The brand new
The brand new

The team has put in much effort into this. Do support us and find out how you can win for yourself, a Samsung Galaxy Note 10.1! More details are available on

Here’s the official media release sent out last Friday:

Singapore, 31 August 2012 –, the leading bilingual-friendly news and entertainment web portal by Singapore Press Holdings (SPH), turns five this year. It will celebrate the occasion with a brand new look from 1 September.

The revamped website features new navigators in both English and Chinese, providing readers with a more user-friendly interface that enhances their web-surfing experience on the site.

The new look will feature’s synergy with SPH’s suite of Chinese newspapers and products such as Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News, My Paper and UFM100.3 more prominently.

Lee Kuan Fung, Head of Digital Strategy, Chinese Newspapers Division, said: “As the leading Chinese news publisher in Singapore, we are constantly exploring ways to innovate our products with technological and lifestyle developments. serves a strategic purpose in SPH’s family of Chinese products, acting as a bridge and introductory platform of our product offerings to readers who are more attuned to digital content.”

To create a better advertising solution for both readers and advertisers, is also introducing a new “ICE BOX” banner format. ICE stands for Interactive Content-driven Engagement. This new format allows advertisers to deliver their advertising messages in a less abrupt, less intrusive, but more interactive, content-rich and engaging way by dividing a standard banner into three customisable sections.

Advertisers can choose to place video commercials, Facebook LIKE boxes, Twitter Feeds or even LIVE product feeds to showcase their latest sales offerings. This presentation also allows readers to get pertinent advertising messages at a glance without multiple layers of navigation through web pages.

To celebrate its “rebirth”, will be holding an interactive photo contest for users to submit entries via Twitter and Instagram, where the grand prize winner will walk away with a Samsung Galaxy Note 10.1. More details are available on

A group of popular bloggers familiar with through its various social media and blogging events will join in the celebrations with their individual stories of how has played a part in their blogging journeys and daily lives. Apart from the bloggers, Radio DJs from UFM100.3 are also contributing videos with their congratulatory messages for’s new move towards being a better news and infotainment portal for our readers. The videos will be posted on from 3 September. currently enjoys over 15 million page views and is visited by over 550,000 unique visitors each month. It is available on mobile via two apps – omy News and omy Showbiz – on both Android OS and Apple iPhone.

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