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Coca-Cola Turns 126!

Coca-Cola Turns 126!

The world’s number one beverage brand, Coca-Cola turns 126 this year. I was invited together with a group of bloggers and Coca-Cola collectors to a birthday celebration in Singapore at Dallas Restaurant & Bar in Clark Quay.

Over dinner, the Coca-Cola team shared with us some of the very creative and inspirational marketing campaigns they have initiated in the region, with the aim of spreading happiness to everyone:

Overseas Filipino Workers Project in The Philippines:

Coca-Cola Hug Machine in Singapore:

Move to the Beat (Coca-Cola’s London 2012 Olympic Games TV ad, featuring a young Singapore athlete):

The videos are amazing aren’t there? Coca-Cola’s marketing campaigns never fail to amaze me. As a marketeer myself, I have to salute their marketing team’s creativity and tenacity over so many years to maintain the brand’s position as one of the most recognisable consumer brand in the entire world.

Buffet dinner

Buffet dinner

The team from Coca-Cola addressing everyone

The team from Coca-Cola addressing everyone

The presentation and update on Coca-Cola’s various marketing efforts over the past year was followed by a fun, hands-on session whereby we were all taught how to prepare several Coca-Cola-inspired cocktail drinks by a professional bartender.

Coca-Cola cocktails

Coca-Cola cocktails

Instrument for mixing cocktail

Instrument for mixing cocktail

Getting busy mixing cocktails

Getting busy mixing cocktails

The most important finishing touch to the cocktail - some Coca-Cola

The most important finishing touch to the cocktail – some Coca-Cola

Yong Wei shaking his drink like an amateur at first

Yong Wei shaking his drink like an amateur at first

Yong Wei shaking his drink like a pro after some guidance

Yong Wei shaking his drink like a pro after some guidance

What do we have in store as a grand finale?

What do we have in store as a grand finale?

A tall flaming drink to round up the night - Happy birthday Coca-Cola!

A tall flaming drink to round up the night – Happy birthday Coca-Cola!

The night ended with the creation of a tall flaming drink to cheers of “Happy Birthday Coca-Cola” from everyone.

Related Post:  Coca-Cola Singapore - Putting the "Happy" into Recycling

This ended a fun-filled evening with the Coca-Cola folks. Until next year! 🙂

About The Author

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

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