The world’s number one beverage brand, Coca-Cola turns 126 this year. I was invited together with a group of bloggers and Coca-Cola collectors to a birthday celebration in Singapore at Dallas Restaurant & Bar in Clark Quay.
Over dinner, the Coca-Cola team shared with us some of the very creative and inspirational marketing campaigns they have initiated in the region, with the aim of spreading happiness to everyone:
Overseas Filipino Workers Project in The Philippines:
Coca-Cola Hug Machine in Singapore:
Move to the Beat (Coca-Cola’s London 2012 Olympic Games TV ad, featuring a young Singapore athlete):
The videos are amazing aren’t there? Coca-Cola’s marketing campaigns never fail to amaze me. As a marketeer myself, I have to salute their marketing team’s creativity and tenacity over so many years to maintain the brand’s position as one of the most recognisable consumer brand in the entire world.
![Buffet dinner Buffet dinner](http://farm8.staticflickr.com/7241/7175228415_cf5dcf2d85_z.jpg)
![The team from Coca-Cola addressing everyone The team from Coca-Cola addressing everyone](http://farm9.staticflickr.com/8144/7175228097_de2409655b_z.jpg)
The presentation and update on Coca-Cola’s various marketing efforts over the past year was followed by a fun, hands-on session whereby we were all taught how to prepare several Coca-Cola-inspired cocktail drinks by a professional bartender.
![Coca-Cola cocktails Coca-Cola cocktails](http://farm8.staticflickr.com/7078/7360454818_12cd641b27_z.jpg)
![Instrument for mixing cocktail Instrument for mixing cocktail](http://farm8.staticflickr.com/7071/7175228677_5e9ec924c5_z.jpg)
![Getting busy mixing cocktails Getting busy mixing cocktails](http://farm8.staticflickr.com/7211/7360453340_5858e55cf5_z.jpg)
![The most important finishing touch to the cocktail - some Coca-Cola The most important finishing touch to the cocktail - some Coca-Cola](http://farm8.staticflickr.com/7080/7360453198_91445d0805_z.jpg)
![Yong Wei shaking his drink like an amateur at first Yong Wei shaking his drink like an amateur at first](http://farm8.staticflickr.com/7245/7175228811_a64b9aa86d_z.jpg)
![Yong Wei shaking his drink like a pro after some guidance Yong Wei shaking his drink like a pro after some guidance](http://farm8.staticflickr.com/7228/7360453008_65615c0a93_z.jpg)
![What do we have in store as a grand finale? What do we have in store as a grand finale?](http://farm8.staticflickr.com/7226/7175227359_0a3e38cfcc_z.jpg)
![A tall flaming drink to round up the night - Happy birthday Coca-Cola! A tall flaming drink to round up the night - Happy birthday Coca-Cola!](http://farm8.staticflickr.com/7074/7360454582_1174c5c2c8_z.jpg)
The night ended with the creation of a tall flaming drink to cheers of “Happy Birthday Coca-Cola” from everyone.
This ended a fun-filled evening with the Coca-Cola folks. Until next year! 🙂