The world’s number one beverage brand, Coca-Cola turns 126 this year. I was invited together with a group of bloggers and Coca-Cola collectors to a birthday celebration in Singapore at Dallas Restaurant & Bar in Clark Quay.
Over dinner, the Coca-Cola team shared with us some of the very creative and inspirational marketing campaigns they have initiated in the region, with the aim of spreading happiness to everyone:
Overseas Filipino Workers Project in The Philippines:
Coca-Cola Hug Machine in Singapore:
Move to the Beat (Coca-Cola’s London 2012 Olympic Games TV ad, featuring a young Singapore athlete):
The videos are amazing aren’t there? Coca-Cola’s marketing campaigns never fail to amaze me. As a marketeer myself, I have to salute their marketing team’s creativity and tenacity over so many years to maintain the brand’s position as one of the most recognisable consumer brand in the entire world.
The presentation and update on Coca-Cola’s various marketing efforts over the past year was followed by a fun, hands-on session whereby we were all taught how to prepare several Coca-Cola-inspired cocktail drinks by a professional bartender.
The night ended with the creation of a tall flaming drink to cheers of “Happy Birthday Coca-Cola” from everyone.
This ended a fun-filled evening with the Coca-Cola folks. Until next year! 🙂
