This blog post is long overdue… nonetheless, happy 125th birthday Coca-Cola!
I attended the global beverage brand’s 125th anniversary celebration party in Singapore a few weeks back with some blogger friends.
It is hard to create a strong global branding for any new product. It is even harder to maintain that strong global brand value, consistently ranked as one of the most recognisable and likeable in the world, for over a century. Yet Coca-Cola has managed both, for 125 years! An amazing achievement. Check out “The Very Best of Coca-Cola” website to witness a virtual walk through over 125 years of Coca-Cola’s heritage.
Check out this awesome video of how Coca-Cola lighted up an entire high-rise building with illumination featuring some of the best Coca-Cola moments of the past 125 years:
Below are some pictures I took at the Coca-Cola anniversary party:
On a side note, Coca-Cola is really everywhere in the world – during my recent trip to Bangkok with Rachel, we grew fond of a Thai song featured in a Coca-Cola TVC which we saw and heard over and over again in cinemas, outdoor TV screens and TV channels throughout our mere 5 days stay.
The youthful, catchy song got etched into our head as memories for our Bangkok Babymoon. So much so that both Rachel and I were able to hum the tune on our flight back to Singapore from Bangkok. I managed to dig the music video out on youtube today. Enjoy:[youtube url=”http://www.youtube.com/watch?v=MUIqn_MFL40″]
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