Glacéau’s Vitaminwater® Launched in Singapore

If you are someone who travels frequently to major cities around the world like New York, Sydney and Shanghai, you probably might have encountered Glacéau’s Vitaminwater®. The interesting bottle design and quirky copies on the labels caught my attention when I was in Sydney, though I didn’t try the drink.

Vitaminwater is an energy drink that is infused with nutrients like antioxidants and magnesium. Taste-wise, after sampling a few of their flavours, they mostly taste like plain water with a very light tint of fruit.

The drink is popular with many famous celebrities like Paris Hilton, Miley Cyrus, Liv Taylor and other trendsetters. Apparently, it’s a drink that connotes certain glam factors and lifestyle statements. That’s also how the drink is marketed – exclusivity and the trendy element.

Well, Vitaminwater is finally here in Singapore. We are now part of the “in” crowd, joining other major cities where Vitaminwater is available. 🙂

Thanks to the folks from Coca-Cola Singapore who owns the brand, I got to sample Vitaminwater around a month ago, but can only blog about it now after the official launch.

Six flavours will be available in Singapore (in single serve 500ml bottles) at all leading supermarkets – power-c (dragonfruit), essential (orange-orange), ignite (tropical citrus), multi-v (lemonade), restore (fruit punch) and xxx (acai-blueberry-pomegranate).

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