Old Seng Choong

Old Seng Choong Ushers in the Year of the Horse with Applewood Bak Kwa and Festive Scarves

As Singapore approaches the Year of the Horse in 2026, Old Seng Choong, a brand deeply rooted in heritage and…

5 months ago

Old Seng Choong Launches Limited-Edition Pandan Coffee Chiffon Cake to Celebrate SG60

In celebration of Singapore’s 60th birthday, heritage bakery brand Old Seng Choong has launched a limited-edition Pandan Coffee Chiffon Cake,…

11 months ago

Old Seng Choong Launches Baby Full Month Package to Celebrate Time-Honored Tradition

Celebrating the arrival of a newborn is a moment filled with joy and gratitude. In Asian cultures, a baby’s first…

2 years ago

Indulge in Nostalgia with Old Seng Choong and White Rabbit’s New Creation: White Rabbit Milk Tarts

Two beloved heritage brands, Old Seng Choong and White Rabbit creamy candy, have teamed up to unveil a treat that…

2 years ago

Celebrate CNY with a Modern Twist with Old Seng Choong’s Irresistible CNY Delights

Old Seng Choong invites you to usher in the festivities with a delectable array of Chinese New Year delights. Infusing…

2 years ago